Marketing and family firms: Theoretical roots, research trajectories, and themes

Beliaeva, Tatiana; Ferasso, Marcos; Kraus, Sascha; Mahto, Raj V.

doi:10.1016/j.jbusres.2022.01.094

Cited by 25 publications

(39 citation statements)

References 74 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The aim is to consider the intra-citation or direct citation that occurs within the selection of highly specialised papers ( i.e. , Local Citation), as complementary information to the citations that each document receives from bibliometric sources ( i.e ., Global Citation) [ [8] , [13] , [41] ].…”

Section: Bibliometric Analyses and Systematic Literature Reviews On Eimentioning

confidence: 99%

“…Thanks to the increased accuracy made possible by advances in bibliometric software, direct citation (the citation documents receive from other citing documents) can be disaggregated to count specialised citation separately (that is, Local Citation). Thus, and following Cobo et al [ 7 ] and Beliaeva et al [ 8 ], Global Citation represents the total number of citations received by a document from all publications indexed in a source (Scopus, WOS, Google Scholar …), while Local Citation refers to the number of citations a document received from other documents in the specific search performed (that is, in the sample of highly specialised papers under review). This differentiation when applied to the review of the literature on a topic makes it possible to distinguish the real impact of a work or author in the specific area of research under study, i.e.…”

Section: Introductionmentioning

confidence: 99%

“…This differentiation when applied to the review of the literature on a topic makes it possible to distinguish the real impact of a work or author in the specific area of research under study, i.e. , it makes it possible to know which documents represent an important intellectual base in the research field and which documents attract multidisciplinary attention [ 8 ]. For this reason, the present paper offers some additional key elements that have been overlooked in previous literature reviews and bibliometric research.…”

Section: Introductionmentioning

confidence: 99%

“…To delve deeper into the highly specialised literature on EI, this paper complements the main conclusions formulated by other literature reviews, some of them only focused on the use of Global Citation. This approach allows us the opportunity to highlight the genuine intellectual base in this research field, and the role this body of knowledge plays in other areas of research [ 8 , 13 ].…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

A scientometric analysis on entrepreneurial intention literature: Delving deeper into local citation

Batista-Canino¹,

Santana-Hernández²,

Medina-Brito³

2023

Heliyon

View full text Add to dashboard Cite

Section: Bibliometric Analyses and Systematic Literature Reviews On Eimentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

A scientometric analysis on entrepreneurial intention literature: Delving deeper into local citation

Batista-Canino¹,

Santana-Hernández²,

Medina-Brito³

2023

Heliyon

View full text Add to dashboard Cite

“…From the point of view of the current business process, the flow as a dynamic series of financial, material and information indicators reflect the transition of the enterprise from one state to another during a certain time interval. Figuring out the change in the qualitative or quantitative structure of modelling the current business process of marketing support of corporate social responsibility of agri-food enterprises, it becomes possible to simultaneously assess the unit of time, volume and quality of product promotion and meet consumer needs (Socio and economic situation…, 2021; Beliaeva et al, 2022).…”

Section: Modelling Of Marketing Support Of Corporate Social Responsib...mentioning

confidence: 99%

Marketing Support of Corporate Social Responsibility of Agri-Food Enterprises

Трусова¹,

VASYL’YEVA²,

KOLOKOLCHYKOVA³

et al. 2022

Scientific Horizons

View full text Add to dashboard Cite

The article considers the peculiarities of marketing support of corporate social responsibility of agri-food enterprises of Ukraine. The purpose of this study is to develop scientific positions to carry out the marketing support concept of corporate social responsibility of agri-food enterprises. Created positions will be directed toward building reliable partnerships with stakeholders. The logical architecture of realization of the concept of marketing support of corporate social responsibility of agrifood enterprises is formalized. The directions of harmonization of interests of business structures (stakeholders) and the state in the marketing support of corporate social responsibility of agri-food enterprises are presented. The graph-model of rational architecture of probabilistic time lag of profitability and competitiveness in the current business process of agri-food enterprises is structured. The three-level vector of realization of marketing programs of corporate social responsibility of the enterprises of agri-food production is defined. Economic indicators and the volume of expenditures on environmental and social aspects of agri-food enterprises in the range of Steppe, Forest-Steppe, Polissia and Western zones of Ukraine are analysed. Factors influencing the sustainable level of marketing support of corporate social responsibility, which increases the motivation and productivity of employees, business, and public reputation of enterprises in the agri-food sector of the economy and reduces the risk of market losses, are substantiated. It is proved that socio-economic development of ethnic communities in the Steppe, Forest-Steppe, Polissia and Western zones of Ukraine in the context of the concept of marketing support of corporate social responsibility is carried out through the implementation of environmental, motivational levers for health protection, education, cultural values, infrastructure and other social projects, that is, by increasing the flow of social investment

show abstract

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Santos

Llanos‐Contreras

Ibáñez‐Caamaño

et al. 2023

J of Consumer Behaviour

View full text Add to dashboard Cite

Understanding how family firms can use their family image to their advantage in communication strategies is an opportunity for business continuity. This study identifies the effects of family hotels' corporate brand strategy through radio advertising on customer perceptions and attitudes using family image communication literature and radio advertising research. Online experiment using radio ads from these hotels and a survey of 1002 participants from Chile and Spain were conducted. The results suggest that strategies improving the firm's ability to communicate the family image results in better consumer response in terms of expectation, perceived quality, visit intention, and willingness to pay more. We conclude that radio ads are an effective channel for communicating family firm images. Managers can take advantage of monetizing the benefits of family firm images through radio ads. | INTRODUCTIONBuilding a brand based on the firm's family image provides opportunities for differentiation and positioning the firm based on unique resources, such as family history, tradition, and experience (Botero

show abstract

Marketing and family firms: Theoretical roots, research trajectories, and themes

Cited by 25 publications

References 74 publications

A scientometric analysis on entrepreneurial intention literature: Delving deeper into local citation

A scientometric analysis on entrepreneurial intention literature: Delving deeper into local citation

Marketing Support of Corporate Social Responsibility of Agri-Food Enterprises

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Contact Info

Product

Resources

About