“…H1: The higher the product-line innovativeness, the more the attractiveness of iconic acculturative product Consumer Need Adaptability Study on market sensing has been done for decades (Day, 1994;Foley & Fahy, 2009;Hughes, Morgan, & Kouropalatis, 2008;Lindblom, Olkkonen, Mitronen, & Kajalo, 2008;Lings & Greenley, 2010) demonstrated the importance of understanding the market signals, especially consumer's needs appeared in the market place for further strategy anticipation and development. Study of Lindblom et al (2008) pinpointed that company should manage the market sensing process through market sensing activities, sense-making activities and response to the market by utilizing the gathered and interpreted information for better strategy implementation.…”