Market Responsiveness to Societal Interests

Gonzalez-Padron, Tracy; Nason, Robert W.

doi:10.1177/0276146709344954

Cited by 23 publications

(15 citation statements)

References 74 publications

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“…Prior research has highlighted the role of regulators in constructing an economic infrastructure (Gonzalez-Padron and Nason 2009; Phipps and Brace-Govan 2011). Similar to European politics (Chrisafis 2015; Waterfield 2014), German public policy takes an active stance against safe food waste and uses interventions such as education (Rothschild 1999).…”

Section: Resultsmentioning

confidence: 99%

Complementing the Dominant Social Paradigm with Sustainability

Gollnhofer

Schouten

2017

Journal of Macromarketing

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The dominant social paradigm (DSP) defines the basic belief structures and practices of marketplace actors and is manifested in existing exchange structures. Sustainability – a so-called megatrend – challenges the DSP by questioning its underlying assumptions, resulting in tensions or conflicts for different marketplace actors. This study examines a specific case of an alternative market arrangement that bridges tensions between the DSP and environmental concerns. Ethnography in the context of retail food waste disposition reveals tensions experienced by several marketplace actors – namely consumers, retail firms and regulators – and investigates an alternative market arrangement that alleviates those tensions by connecting the actors and their practices in a creative new way. We identify complementarity as the underlying mechanism of connection and resolution. Compared to previously identified alternative market arrangements that are either oppositional or parallel to the DSP, complementarity opens another path toward greater environmental sustainability through market-level solutions.

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Section: Resultsmentioning

confidence: 99%

Complementing the Dominant Social Paradigm with Sustainability

Gollnhofer

Schouten

2017

Journal of Macromarketing

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“…Financial performance (Dangelico, Pontrandolfo, and Pujari, 2013;Young, Hwang, Mcdonald, and Oates, 2010); market opportunities (Dangelico et al, 2013;Oxborrow and Brindley, 2013); access to new market segments (Gonzalez-Padron and Nason, 2009); increased revenues (Carrillo-Hermosilla et al, 2010); increased demand for products and services (Gonzalez-Padron and Nason, 2009); increased market share (Roy and Whelan, 1992); efficient processes (Lee and Kim, 2011); cost savings (Carrillo-Hermosilla et al, 2010;Gonzalez-Padron and Nason, 2009;Liao et al, 2013;Oxborrow and Brindley, 2013); pooling resources (Yarahmadi and Higgins, 2012); profitability (Kiron et al, 2013)…”

Section: Financial Performancementioning

confidence: 99%

Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation

Watson

Wilson

Smart³

et al. 2017

J of Product Innov Manag

234

203

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Innovation for environmental sustainability requires firms to engage with external stakeholders to access expertise, solve complex problems, and gain social legitimacy. In this open innovation context, stakeholder engagement is construed as a dynamic capability that can harness differences between external stakeholders to augment their respective resource bases. An integrative systematic review of evidence from 88 scientific articles finds that engaging stakeholders in environmental innovation requires three distinct levels of capability: specific operational capabilities; first‐order dynamic capabilities to manage the engagement (engagement management capabilities); and second‐order dynamic capabilities to make use of contrasting ways of seeing the world to reframe problems, combine competencies in new ways, and co‐create innovative solutions (value framing), and to learn from stakeholder engagement activities (systematized learning). These findings enhance understanding of how firms can effectively incorporate stakeholder perspectives for environmental innovation, and provide an organizing framework for further research into open innovation and co‐creation more broadly. Wider contributions to the dynamic capabilities literature are to (i) offer a departure point for further research into the relationship between first‐order and second‐order dynamic capabilities, (ii) suggest that institutional theory can help explain the dynamic capability of value framing, (iii) build on evidence that inter‐institutional learning is contingent on not only the similarity but also the differences between organizational value frames, and (iv) suggest that operating capabilities impact the effectiveness of dynamic capabilities, rather than only the other way around, as is usually assumed. A methodological contribution is made through the application of quality assessment criteria scores and intercoder reliability statistics to the selection of articles included in the systematic review.

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“…The “stakeholder vs. stockholder” debate reflected in LS (Pope Francis 2015 [190]), customarily attributed to the strategic management literature (e.g., Freeman 1984, Smith 2003), has also been explored in the macromarketing literature (Laczniak and Murphy 2012). Related to this, general understandings of social responsibility in market contexts have also been studied (Beschorner, Haiduk, and Schank 2015; Drumwright and Murphy 2001; Gonzales-Patron and Nason 2009; Laczniak and Murphy 2015). Finally, another pillar of CST and a foundational concept in LS (Pope Francis 2015 [18, 23, 156] is the notion of common good (e.g., Pittz, Steiner, and Pennington 2020), also the theme of a macromarketing focused University of Notre Dame scholarly symposium (e.g.…”

Section: Macromarketing Thought – Responding To Dominant Managerialismmentioning

confidence: 99%

Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment

Klein

Laczniak

2020

Journal of Macromarketing

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This paper posits that Pope Francis’ 2015 encyclical on environmental climate change, Laudato si’ (“Praise be to you, my Lord”), or LS for short, provides a compelling and multi-faceted framework for co-creating a just and sustainable environment. LS includes considerable commentary about how markets and marketing impact the physical and social environment. Additionally, the document provides religion-inspired ethical norms for market conditions, actions, and performance that reflect both (a) the social teachings of the Catholic Church as they have evolved over the past 125 years and, as we will explain, (b) a foundational predicate of macromarketing scholarship – that is, a recognition of market systems as the primary mechanism for effectively and efficiently provisioning goods and services in contemporary society. The intent of this paper is also to harmonize two perspectives of business purpose regarding ecological issues (i.e., ethical efficacy vs. economic efficiency), commonly seen as conflicting and mutually exclusive. Absent that harmonization, those perspectives appear to force a choice between “social values and norms” and “economic incentives and circumstances” – a dichotomy that is neither optimal nor practical. Rather, we recognize that key themes in Laudato si’(LS) - environmental stewardship, concern for social justice, and a “common good” orientation that supersedes economic advantage - also correspond to issues addressed by macromarketing scholars since that sub-discipline emerged. LS is foremost a powerful “Call to Action” for those who care about protecting the ecological environment. However, LS is intentionally vague about specific solutions. It defers to analysts, academics, and policy experts to provide those. This paper outlines how macromarketing researchers are powerfully positioned to suggest the specific market and policy adjustments called for in LS.

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Market Responsiveness to Societal Interests

Cited by 23 publications

References 74 publications

Complementing the Dominant Social Paradigm with Sustainability

Complementing the Dominant Social Paradigm with Sustainability

Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation

Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment

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