The business feasibility aspect is an indication of the success of a business which includes nonfinancial and financial aspects. The aim of this research is to analyze the feasibility of etawa crossbreed goat natural mating service business regarding both aspects of business feasibility, so that it is useful as a source of information or reference for consideration, especially for service business actors in their business journey. The benefit of etawa crossbreed goat natural mating service business, apart from being a source of income for the entrepreneur, is also to increase the population of etawa crossbreed goat livestock. The research method used is a case study and data analysis using qualitative descriptive methods. The results of the analysis of non-financial aspects show that aspects: marketing, zoonation, socio-economics and the environment have a high feasibility response, while for legal aspects, the feasibility response is still low. The results of the analysis of the financial aspects show that the service business is worth continuing based on the Break Even Point (BEP) unit value = 60 heads (< 91 heads, as real units), BEP price = Rp. 66,394 (< Rp. 100,000, figure as real price), value R/C ratio=1.50 (>1, eligibility standard). It was concluded that the natural mating service business for etawa crossbreed goats was worth continuing, with the suggestion that the legality of the business was needed.