“…Technology opportunities. This concept highlights the influence of factors such as iteration rate (Augustsson et al, 2019), innovation space and acquisition costs on a firm's digital transformation journey (Paoloni et al, 2020). Initially, digital technologies, now integral to economic and social frameworks, are blurring the lines of innovation stages and imparting a rapidly iterative nature to digitally enhanced products and services (Mathiasen and Clausen, 2019).…”