volume 20, issue 4, P28-45 2016
DOI: 10.1108/mbe-08-2016-0039
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Riccardo Giannetti, Laura Risso, Lino Cinquini

Abstract: Structured Abstract:\ud Purpose\ud The aim of this paper is to explore the managing of cost drivers by business model design. Particularly, we explore the link between business model and cost driver analysis when a Service Dominant Logic perspective is adopted. The empirical domain addresses the automotive industry, in particular the dynamic and complex scenario of electric cars, in which many actors are involved and several marketing and technological aspects are still unclear. To date, the wide diffusion of …

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