“…While some scholars have built on the ideas from the article to offer additional theoretical contributions (e.g., Cardon, Wincent, Singh, & Drnovsek, 2009;McMullen & Shepherd, 2006), others have used a variety of empirical techniques, such as qualitative analysis (Maguire, Hardy, & Lawrence, 2004), conjoint analysis (Haynie, Shepherd, & McMullen, 2009), experiments (Brundin, Patzelt, & Shepherd, 2008), and surveys (Lechner, Dowling, & Welpe, 2006), among others.…”