M-politics: Credibility and effectiveness of mobile political communications

Abstract

New communication technologies and, in particular, SMS ( Short Message Service ) -that is, undersized text messages sent to a mobile phone by a computer or by another mobile deviceoffer political parties and candidates an innovative tool for communicating with their actual and prospective voters. The present study evaluates both credibility and its effects on the voting intention of SMS political communication (ie mobile-politics , M-Politics ), by considering credibility as a characteristic ascribed to SMS. The results indicate that although m-politics is considered a credible tool, with regard to their effect on the voting intention, it does not modify the intention to vote but rather reinforces the past voting behaviour of both Center-Right and Center-Left voters. Consequently, they do not allow political parties and candidates to grasp opposing coalition voters and change their voting intention, but only to enhance the loyalty of actual voters.

Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products

“…It also provides evidence on the relevance of contextual online factors, particularly in the growing research stream of mobile marketing. Previous studies in mobile marketing research have considered the credibility and effectiveness of political communication (Prete, ), mobile phone adoption (Muk, ), or consumers’ perceptions and attitudes toward mobile marketing (Roach, ). As far as one can tell from the literature, this study represents the first attempt to examine the role of blue lighting in driving individuals’ purchasing intentions during mobile shopping.…”

Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election

“…Besides Web communications, politicians around the globe are increasingly using mobile phone technology for political purposes (see e.g. Prete, 2007;Hermanns, 2008). Campaigners have realized the potential of text messaging and are using targeted SMS messages with information about candidates and their programmes in order to reach more citizens, mobilize support and encourage supporters to cast their votes to elections.…”

Age‐related differences when measuring political hypocrisy

“…According to this view, Lammers, Galinsky, Gordijn, and Otten () showed that powerful subjects are more likely to be more morally hypocritical than those lacking in power, highlighting a correlation between the holding of power and hypocrisy. Political hypocrisy is related to other constructs, such as political credibility—the degree to which citizens rely on their political communicators and consider them trustworthy, attractive, and expert (Prete, )—and political cynicism—which concerns the politicians' integrity and effectiveness in governing (Berman, ).…”