Luxury, Sustainability, and “Made In”

Amatulli, Cesare; Costabile, Michele; Angelis, Matteo De; Guido, Gianluigi

doi:10.1057/978-1-137-60159-9_3

Cited by 5 publications

(5 citation statements)

References 58 publications

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“…Thus, craftsmanship influences the meaning of luxury brands (Seo and Buchanan-Oliver 2019), making market offerings more appealing to consumers (Fuchs, Schreier and van Osselaer 2015). In addition, sustainable luxury products are often associated with craftsmanship based on unique components and skills (Amatulli et al 2017). Craftsmanship is vital to the success of many sustainable luxury brands because consumers treasure craftsmanship, and skilled craftsmanship creates authenticity in many sustainable luxury product categories such as watches and jewelry (Caniato et al 2009).…”

Section: Introductionmentioning

confidence: 99%

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

Pai

Laverie

Hass

2022

Journal of Macromarketing

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Global luxury markets are thriving, and many consumers love purchasing luxury goods. Meanwhile, the public concern for sustainability is at an all-time high. More firms are providing sustainable market offerings; therefore, studying social-environmental well-being is imperative for macromarketing. Our research answers the call for attention to the influence of marketing on consumer well-being via sustainable consumption. This study investigates how sustainability and craftsmanship influence social-environmental well-being through brand authenticity, self-appraisal, reflected appraisal, and self-esteem in sustainable luxury consumption. We surveyed 400 consumers, and the results offer empirical support for our proposed theoretical model. The findings validate the view that sustainability and luxury are compatible. We offer evidence of the value of sustainability and craftsmanship for authentic luxury brands that produce market offerings which elevate social-environmental well-being. Our research indicates we can love both luxury and the earth, supporting transformative luxury momentum to enhance social-environmental well-being.

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Section: Introductionmentioning

confidence: 99%

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

Pai

Laverie

Hass

2022

Journal of Macromarketing

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“…In contrast, others have argued that sustainability and luxury have opposing symbolic meanings (Han et al, 2017;Joy et al, 2012;Kapferer & Michaut-Denizeau, 2014). That is, sustainability is linked to ethics, frugality and self-transcendence (Amatulli et al, 2017;Joy et al, 2012), while luxury is related to elitism, self-directed gain, conspicuousness and something that is not necessary but desirable (Harper & Peattie, 2011;Naderi & Strutton, 2015;Veblen, 1889).…”

Section: Sustainable Luxury Brandmentioning

confidence: 99%

Slogans With Negations’ Effect on Sustainable Luxury Brand

Kemper

Northey

2021

Australasian Marketing Journal

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The integration of sustainability within luxury brands is of increasing concern to practitioners and academics alike. Thus, it is important to consider how brands can develop effective communication strategies to promote sustainable luxury brands, particularly among an increasingly skeptical consumer base. This research thus investigates the impact of advertising slogans with negations (vs. affirmations) in this regard. Three experimental studies show that advertising slogans with negations (vs. affirmations) increase brand trustworthiness (Studies 1 and 3) and favorable brand attitudes (Studies 1 and 2) among consumers with high levels of skepticism. Notably, this effect is driven by an increased cognitive flexibility (Study 3). The findings of this research can assist sustainable luxury brand managers in developing effective communication strategies to increase favorable consumer responses to sustainable luxury brands.

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“…The SF literature offers a variety of suggestions in relation to this conundrum, from promoting fashionability (Beard, 2008), positioning SF as a social norm (Kim et al , 2012) and emphasising hedonic benefits (Visser et al , 2015) or luxury brand experiences for SF (Karaosman et al , 2017; Han et al , 2017a; Amatulli et al , 2017; see Athwal et al , 2019 for review on sustainable luxury). Brands can also use celebrity endorsement (Kang and Choi, 2016; Blanchet, 2017), and invest in creating an inspiring narrative around the brand (Jang et al , 2012; Blanchet, 2017) or SF itself (Blanchet, 2018; Evans and Peirson-Smith, 2018).…”

Section: Sustainable Fashion: a Pragmatic View On Production And Cons...mentioning

confidence: 99%

Sustainable fashion: current and future research directions

Mukendi

Davies

Glozer

et al. 2020

EJM

171

101

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Purpose The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research. Design/methodology/approach A systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers. Findings The results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future. Research limitations/implications What is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date. Practical implications This review provides decision makers with insights that have been synthesised from across the management field. Originality/value This review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.

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Luxury, Sustainability, and “Made In”

Cited by 5 publications

References 58 publications

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

Love Luxury, Love the Earth: An Empirical Investigation on How Sustainable Luxury Consumption Contributes to Social-Environmental Well-Being

Slogans With Negations’ Effect on Sustainable Luxury Brand

Sustainable fashion: current and future research directions

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