<b>‘I will not become an Internet meme’: visual-verbal textualization process in the study of the power and resistance in Brazil

Abstract

In this article, we analyze a delimited corpus of Internet memes showcasing Brazilian President Michel Temer. The theoretical framework is based on literacy studies, digital information and communication technology usage in research and teaching, and Bakhtin studies. The methodological design follows the approach of Gambarato and Komesu (2018), who selected and analyzed data sets of memes based on classification tools developed by Dawkins (1976) and Knobel and Lankshear (2007). The main goal is to discuss the relevance of using 'Internet memes', while studying the concept of 'text'. Therefore, regarding the mobilization of digital information and communication technologies, we consider how the appropriation of someone else's word takes place through verbal and visual-verbal elements potentially available to subjects on the Web. We aim to discuss effects of meaning deriving from the way these texts are disseminated across spreadable media, taking into account power and resistance relations between subjects of/in language.

«Война Мемов»: Новые Повороты Информационного Противостояния

“…]; роли мема в электораль ных процессах [Burroughs, 2013;Heiskanen, 2017;Tay, 2014 и др. ]; использованию данного типа интернетсообщений в протестном дискурсе [Gambarato, Komesu, Tenani, 2018;Hahner, 2013; Milner, 2013 и др.] и так далее.…”

Meme literacy in Russia: Perceptions of internet memes by a student audience and issues of critical thinking

“…A considerable body of writings regard the Internet meme as a means of shaping the news agenda, a mechanism allowing to search for like-minded people and construct a collective identity, and a tool of political communication (Gambarato, Komesu, & Tenani, 2018;Milner, 2013;Ross & Rivers, 2017;Shomova, 2019). Such a diversity of approaches and definitions, among other things, results from the high variability of memetic content, whose extant scholarly classifications are based on different parameters and typological foundations (see Shomova, 2018, pp.…”

Contemporary subjects, mediatization and socio-cultural practices

“…Thus, in order to approach social-cultural productions from a multimodal perspective, one needs to face that "language, whether as speech or as writing, is one means among many available for representation and for making meaning", and then, consequently "(…) the meanings of the maker of a text as a whole reside in the meanings made jointly by all the modes in a text" (Kress, 2014, p. 37). Immersed in digital landscapes, subjects have also come to adapt and adopt communication practices that favor multimodal text constructions that employ stylistic resources such as remix (Komesu et al, 2018), an aspect set to be reviewed in this paper discussion.…”