Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements

Xuan, Changchun; Chen, Rui; Lin, Shengdong; Huang, Hanyun

doi:10.1080/00913367.2023.2282998

Journal of Advertising

2023

DOI: 10.1080/00913367.2023.2282998

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Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements

Changchun Xuan,

Rui Chen,

Shengdong Lin

et al.

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Looking Up or Down? The Effects of Camera Angle on Evaluations of Anthropomorphized Products in Advertisements

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