“…The firm's goal generally is multi-objective and often moves beyond the simplified perspective of profit maximization but rather to also provides a continuous stream of services designed to enhance customer satisfaction, loyalty and future purchase intention (Huma et al, 2019). The literature is replete with scholarly research that empirically ties customer satisfaction, loyalty and repurchase intentions (Bouzaabia et al, 2013;Collier and Bienstock, 2006;Jayawardhena, 2010;Lee and Lin, 2005;Rao et al, 2011;Russo et al, 2015;Saura et al, 2008;Stank et al, 2003). Therefore, we posit:…”