volume 65, issue 6/7, P479-499 2016
DOI: 10.1108/lr-06-2015-0068
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Damianos P. Sakas, Apostolos S. Sarlis

Abstract: Purpose Twitter is the most popular instant messaging platform today. Thanks to the consistency factor typical of it, it offers every company or business the best opportunity to promote their products or services. Likewise, it offers an unprecedented opportunity to public utility or benefit organizations like libraries to promote their services and build a powerful digital information exchange community. However, because of its immense number of users and chaotic nature, the steps toward making the best of it…

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