volume 35, issue 2, P412-430 2019
DOI: 10.17576/jkmjc-2019-3502-25
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Abstract: Past literature has increasingly highlighted the importance of understanding people's emotional responses towards the characteristics of everything that has points of interactions with the people. Ever since it was introduced, research relating the emotional responses to the economic power of industrial products, hospitality services, as well as employees' or peoples' productivity has been expanding. This paper presents a model called Lokman's Emotion and Importance Quadrant (LEIQ)™, which was built based on a…

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