Proceedings of the International Conference on Industrial Engineering and Operations Management
DOI: 10.46254/ap03.20220490
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Learning Asian Languages Using Online Platforms during Pandemic Times: Evidence from Indonesian Youth

Abstract: Asian languages such as Mandarin, Japanese, and Korean have become popular among Indonesian youth, as more people are interested in acquiring the foreign languages. However, due to the ongoing COVID-19 pandemic, face-toface learning approach has been restricted. This leaves a window of opportunity for online platforms to fill the gap by providing the means to learn Asian languages for the Indonesian young generation who tend to consume pop culture products from China, Japan, and Korea. This article examines th… Show more

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