2020
DOI: 10.5772/intechopen.89856
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Valentina Della Corte, Giovanna Del Gaudio, Fabiana Sepe

Abstract: The current book chapter examines how digital leaders cultivate opportunities and address risks in a fast-moving, digital market environment. The focal point is to understand if digital leaders are able to keep control over all mechanisms triggered by the turbulent business environment. The chapter's challenge is to verify how digital leadership works in the specific context of aerospace industry through the case of the Boeing Company.