“…Kauffman proposed a stochastic procedure to design fitness landscapes, which argues that a landscape can be more or less rugged depending on the distribution of fitness values and interdependences among the parts -the more complex a system, the more rugged the landscape. Kauffman's concepts have been applied in modelling organisational decision problems (Levinthal, 1997;McKelvey, 1999;Gavetti and Levinthal, 2000;Rivkin, 2000Rivkin, , 2001, new product development (Frenken, 2001), organisational design (Levinthal and Warglien, 1999;Rivkin and Siggelkow, 2003), strategic analysis (Gavetti et al, 2005), industrial collaboration (Schuh et al, 2008), supply chain management (Choi et al, 2001;Choi and Krause, 2006) and sustainable supply chains (Matos and Hall, 2007;Hall et al, 2012). …”