L'acceptabilité sociale : la prise en compte des déterminants sociaux dans l'analyse de l'acceptabilité des systèmes technologiques

Abstract

RÉSUMÉ L’étude de l’acceptabilité renvoie à de nombreux modèles (Modèle d’acceptation des technologies : Davis, Bagozzi, & Warshaw, 1989 ; P3, Pouvoir, performance, perception : Dillon & Morris, 1999 ; ou encore Unified Theory of Acceptance and Use of Technology : Venkatesh, Morris, Davis, & Davis, 2003) pour prédire le comportement de l’utilisateur. Dans ces modèles le poids des variables sociales pour prédire l’intention d’usage ou le comportement de l’utilisateur est variable (de .02 à .51). Cet article a pour objectif d’analyser les déterminants de cette variabilité en convoquant deux dimensions permettant de mieux cerner l’intervention des variables sociales : la prise en compte des normes descriptives et injonctives (Cialdini, Reno, & Kallgren, 1990) d’une part et d’autre part la pesanteur sociale du comportement réalisé par l’utilisateur alors qu’il recourt à la technologie qu’on lui présente.

Intention to use a fully automated car: Attitudes and a priori acceptability

“…Indeed, it had been shown that practicing regularly a new technology might lead to automation complacency bias (Terrade et al, 2009), defined as a psychological state characterized by a low index of suspicion (Wiener, 1981). In other words, when someone is assisted by an automated device and has to switch from performing a task himself or herself to monitoring the operation, he or she can face difficulties to react efficiently when the device fails (Parasuraman et al, 1993).…”

“…Technology acceptability deals specifically with perceived usefulness and perceived ease of use (Davis, 1989). Technology a priori acceptability should be addressed considering the evaluation of the technology itself and the methodology used to evaluate it (Bagozzi, 1981), as well as its potential uses, which is possible (Laurencin, Hoffman, Forest & Ruffieux, 2004;Terrade, Pasquier, Reerinck-Boulanger, Guingouain, & Somat, 2009). …”

Observatory of students’ uses of computer-based tools

“…The social acceptance of technology approach attempts to understand users' behavior when confronted with using technologies (Bobillier-Chaumon & Dubois, 2010;Terrade, Pasquier, Boulanger, Guingouain, & Somat, 2009). Emphasis is placed on the importance of users' perceptions, social representations, behaviors, and attitudes by integrating social and normative dimensions, which are known to affect the motivations for choosing to use a specific system.…”

Thou Shalt Not Steal: Effects of Normative Cues on Attitudes towards Theft

“…Each scenario was followed by two items measuring one's attitude towards theft. Acceptability has been suggested as one of the main dimensions of attitudes and has been used as a tool for assessing attitudes in a number of studies (e.g., De Groot & Steg, 2009;Posthuma & Dworkin, 2000;Terrade, Pasquier, Reerinck-Boulanger, Guingouain, & Somat, 2009). Therefore, we measured attitudes towards theft was by assessing the acceptability dimension of attitudes towards theft, measured on a 7-point likert-type scale ranging from "very unacceptable" to "very acceptable".…”