2013
DOI: 10.1080/03069400.2013.764744
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“…124 This is because choice favours the easy, pleasant and attractive path rather than one that is complex, challenging and reflexive. 125 Indeed, critique is not a word that features in the marketing repertoire because it induces 'the sort of dissonance and angst that good marketing works hard to eliminate'. 126 The essays in Molesworth, Scullin and Nixon's collection show compellingly how a consumerist culture is eroding the civic role of higher education generally in the UK in favour of hedononism.…”
Section: Discussionmentioning
confidence: 99%
“…124 This is because choice favours the easy, pleasant and attractive path rather than one that is complex, challenging and reflexive. 125 Indeed, critique is not a word that features in the marketing repertoire because it induces 'the sort of dissonance and angst that good marketing works hard to eliminate'. 126 The essays in Molesworth, Scullin and Nixon's collection show compellingly how a consumerist culture is eroding the civic role of higher education generally in the UK in favour of hedononism.…”
Section: Discussionmentioning
confidence: 99%
“…There is a dissonance between what institutes and regulatory bodies have considered important to prospective students and what appears to matter. For law students, at least, university choice is influenced by notions of prestige and reputation [14], which have little if anything to do with actual performance or user satisfaction, to which any change in performance carries a notable lag before having a smaller impact upon rankings and reputations [13].…”
Section: Critique Of the Rational Model-regulatorsmentioning
confidence: 99%