volume 25, issue 1, P106-118 2020
DOI: 10.1108/mbe-02-2020-0033
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Chia-Lin Hsu, Yen-Jung Pan, Qiao-Wen Yan, Min-Ren Yan

Abstract: Purpose This study aims to examine the key determinants of word-of-mouth intentions among freshmen in a Taiwanese college. It investigates the causal relationships among different indicators of organizational sustainable development. Design/methodology/approach An empirical study is conducted on a sample of 3,159 college freshmen. A survey instrument with 41 measurement items are used to recognize the implementation of management practices at the college level. Descriptive statistical and multiple regressio…

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