“…Researchers often focus on the role of emotions in deterring beneficial health behaviors. Indeed, research has found that women may be unlikely to breastfeed if they fear that the infant may not receive adequate nutrition (Brown, Raynor, & Lee, 2011;Williamson, Leeming, Lyttle, & Johnson, 2012) or that breastfeeding may damage their physical appearance (Hannon, Willis, Bishop-Townsend, Martinez, & Scrimshaw, 2000;Nabulsi, 2011). However, research has suggested that some, more complex, emotions (e.g., pride, regret, guilt, and shame) may serve a self-regulatory role and thus promote beneficial behaviors (Giner-Sorolla, 2001; Van der Schalk, Bruder, & Manstead, 2012).…”