Is there a role for marketing in community development?

Collins, Katie

doi:10.1093/cdj/bsu028

Cited by 2 publications

(2 citation statements)

References 42 publications

(35 reference statements)

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“…The concept of public engagement was widely implemented at the PA level in other practices. Indeed, public engagement is the only dimension among the seven studied that has been explicitly considered in spatial planning tools and regional policies, and RIS3 of Lower Austria by the provincial government of Lower Austria: Hauptregionsstrategien 2024 [41-45] collects the main regional strategies for 2024 [29][30][31][32][33] and involves municipalities, civil society organizations, politicians, regional government departments and spatial planning experts. According to the self-assessment, it has been rated as good; e5 Country Program for Energy Efficient Communities [47] is one among the initiatives that promote public participation (e.g., in the field of energy; in the field of ecology; to improve the attractiveness of the region); and the RIS3 of Lower Austria [46] identified cooperation as one of its priorities to be implemented through the Cluster Program.…”

Section: Lower Austria Resultsmentioning

confidence: 99%

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Mapping RRI Dimensions and Sustainability into Regional Development Policies and Urban Planning Instruments

2020

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Responsible Research and Innovation (RRI) is an inclusive approach to the research and innovation process. Regional and local authorities are encouraged to take advantages of RRI in order to address the complexity of the interplay between science and society, especially as it affects territorial development policies. However, adopting the RRI approach is not an immediate or linear process. Consciously or not, many territories have already adopted policies and planning instruments that incorporate RRI, generating effects on the spatial scales. The aim of this study is to provide a methodology to map the inclusion of RRI dimensions (i.e., public engagement, open access, gender, ethics, science education) into regional development policies and spatial planning instruments, in order to detect integrated strategies and elements that are sustainable, open, inclusive, anticipative and responsive. The mapping methodology has been applied to three territorial pilot cases. The results provide the territories with a baseline to improve the integration of the RRI approach in their commitments to develop self-sustaining research and innovation ecosystems. Through the lessons learnt from the pilot cases, recommendations are drawn for the integration of RRI in spatial and urban planning policies and tools.

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Section: Lower Austria Resultsmentioning

confidence: 99%

“…Lefebvre [30] conceptualizes society as a marketing system, where a number of strategies such as communication, regulation, finance and community mobilization can be applied. It could be argued that this approach conceptualizes social marketing as integral to the policy process, rather than a mechanism for behavioral change brought in at the end [31].…”

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confidence: 99%