Is the Congruence Between Behavioral Intention, Attitude, Norm and Behavioral Control Normative?

Abstract

Abstract:The Theory of Planned Behavior has been criticized for the fact that it reflects an instinctive a nd naïve psychology leading to a bias of congruence between intention and its determinants. We proceed from this hypothesis to evalu ate the normativity of this type of judgment. 72 subjects had to evaluate the normativity of judgments congruent or not between intention, attitude, the subjective norm and behavioral control. The results revealed that congruent judgments were judged to be more normative when attitude and the subjective norm were involved. It is also the expression of a strong intention, which is perceived as normative when the item in the questionnaire refers to behavioral control. Normativity of congruence may explain why it is possible to observe a consistency between responses to this type of questionnaire. Our study suggests, furthermore, that this bias is the product of social influences particular to the context of the study.

Assessing the trans-situational consistency of pro-environmental energy-saving behavior (Evaluación de la consistencia inter-situacional de la conducta proambiental de ahorro energético)

“…The prediction of PEBs is mainly based on the concept of intention, and this most often within the theoretical framework of planned action (Ajzen, 1985;Ajzen & Fishbein, 1980;Fishbein & Ajzen, 2010). Within this, it is considered that behaviour can be predicted by intention, which is itself determined jointly by attitude, i.e., the value associated with the behaviour, the subjective norm, i.e., the expectations produced by the social environment related to the actualization of the behaviour, and behavioural control, which reflects the perception of the behaviour as being more or less controllable and easy to perform (Auzoult, 2015). These three determinants of intention (De Groot & Steg, 2007;Park & Ha, 2014), like intention itself (Lam, 2006;Levine & Strube, 2012), are involved in the prediction of PEBs.…”

“…La predicción de las CPAs se basa principalmente en el concepto de intención, y habitualmente dentro del marco teórico de la acción planificada (Ajzen, 1985;Ajzen & Fishbein, 1980;Fishbein & Ajzen, 2010), que considera que la conducta se puede predecir a partir de la intención, que a su vez viene determinada por un conjunto de factores que incluye la actitud (o el valor asociado con la conducta), la norma subjetiva (las expectativas producidas por el entorno social en relación con la actualización de la conducta), y el control conductual (que refleja la percepción de la conducta como más o menos controlable y fácil de ejecutar; Auzoult, 2015). Estos tres determinantes de la intención (De Groot & Steg, 2007;Park & Ha, 2014), como la intención misma (Lam, 2006;Levine & Strube, 2012), están implicados en la predicción de las CPAs.…”

Are Entrepreneurial Intentions Self-Regulated? Self-Consciousness, Core Self-Evaluations and Entrepreneurial Intentions of Higher Education Students

“…Entrepreneurial intention concerns the degree to which an individual has an intention of starting a business in the near future. The interest of this research is to take account one of the criticisms with regard to intention models, namely that this models have a linear structure that does not take account of interactions between variables (Auzoult, 2015). Accordingly, the aim of this article is to further analyze its formation.…”