Is food involvement in purchasing decisions always low? A consumer study from Germany

Kamrath, Carolin; Bidkar, Sukhada; Bröring, Stefanie

doi:10.1016/j.phanu.2019.100157

Cited by 15 publications

(25 citation statements)

References 64 publications

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“…Given that involvement is difficult to measure [17], information search behaviors were used instead. These behaviors were significantly more prevalent among the DS users than non-users.…”

Section: Discussionmentioning

confidence: 99%

“…The questionnaire also consists of four health-related statements to be rated on a five-point Likert scale (1: not very good , 5: very good ), which were also adapted from previous research [32,33]. The four questions that focus on health conditions were based on [17], and an additional four queries into health consciousness were obtained from [17] and Involvement seems to be dynamic, exhibiting characteristics that are specific to the issue of interest in this study. Hence, this research measured involvement on the basis of health information search behaviors.…”

Section: Methodsmentioning

confidence: 99%

“…Hence, this research measured involvement on the basis of health information search behaviors. Four questions on this matter were taken from [17]. Questions on future purchase intent was adapted from [32].…”

Section: Methodsmentioning

confidence: 99%

“…Behaviors related to DS intake differ from those associated with the consumption of food. Typically, food is considered a low-involvement product [16], whereas DSs require high involvement given the accompanying extra health benefits that go beyond those offered by food options [17]. Involvement refers to the degree of interest and consideration that an individual devotes to a subject [18].…”

Section: Introductionmentioning

confidence: 99%

“…Involvement behaviors are related to health or dietary options; specifically, one’s consideration of health issues, such as variety in healthy meals, nutritional value, and meals that support personal dietary plans, is relevant to the decision to opt for healthy dining [19]. The additional health advantages presented by DS consumption should be attributed in part to the involvement that such usage entails [17]. This argument is supported by a study wherein the level of consumer involvement in the purchase of organic food products was found related to the intention of the customers to purchase such commodities [20].…”

Section: Introductionmentioning

confidence: 99%

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The Association Between Health Conditions, Consciousness, Involvement, and Knowledge and Dietary Supplement Intake among University Students in South Korea

Choi

2019

IJERPH

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Dietary supplements (DSs) are typically used by the elderly in a population, but younger age groups are increasingly purchasing these products. In consideration of this issue, the present study investigated the DS-related behaviors and general lifestyles of university students in South Korea. The health conditions, consciousness, involvement, and knowledge, as well as the future behavioral intentions, of DS users and non-users were determined and compared. A survey was administered to the respondents, and measurements were adapted and rephrased to suit the Korean context. Results showed that although the behaviors of DS users and non-users were characterized by similar patterns, significant differences in health involvement and future purchase were found between these groups. Health involvement influenced DSs buying intentions in the future, but no significant differences in the other variables were found. The findings suggested that university students take DSs regardless of their expectations about their efficacy and that their knowledge does not affect their intention to purchase such products.

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“…Given that involvement is difficult to measure [17], information search behaviors were used instead. These behaviors were significantly more prevalent among the DS users than non-users.…”

Section: Discussionmentioning

confidence: 99%