Investor reaction to positive and negative corporate social events

Groening, Christopher; Kanuri, Vamsi K.

doi:10.1016/j.jbusres.2013.02.006

Cited by 91 publications

(51 citation statements)

References 84 publications

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“…However, socially irresponsible activities, or NCSR activities, are those activities that "one or more stakeholders perceive to be firm transgressions" (Groening and Kanuri, 2013). Because CSR activities represent positive information, socially irresponsible activities represent negative information about a firm.…”

Section: H1mentioning

confidence: 99%

Does size matter? Corporate social responsibility and firm performance in the restaurant industry

Youn

Hua

Lee

2015

International Journal of Hospitality Management

146

106

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Section: H1mentioning

confidence: 99%

Does size matter? Corporate social responsibility and firm performance in the restaurant industry

Youn

Hua

Lee

2015

International Journal of Hospitality Management

146

106

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“…And this is not aligned with the aim of which corporate social responsibility has in various industries such as product or service; namely the development and spreading social community based activities. The findings of this hypothesis about the development of the society diverge Groening and Kanuri (2013) and Smith and Ong (2015).…”

Section: Conclusion and Recommendationsmentioning

confidence: 86%

Evaluating the Effect of Corporate Social Responsibility of Firms and Organizations on Customer Satisfactions

Dadkhah¹,

Saadat²,

Soleimaninejad³

2017

RES

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This study is evaluating the effect of corporate social responsibility of firms and organizations on customer satisfactions, customers who visit top tourism agencies in Tehran city. This study is a quantitative base study and the data have gathered through a researcher-made questionnaire. For questionnaire validity, the researcher used construction, validity and exploratory factor analysis and for measuring the questionnaire reliability, the researcher examined the Cronbach Alpha, this number that the outcome of the SPSS software was about 0/895 which demonstrate the high reliability of the research questionnaire. Confirmatory factor analysis and SEM methods utilized for data analysis. And also Smart PLS software was used for constructing the research model and analysis. The results of exploratory factor analysis showed that social commitment variables were chosen perfectly and also were acceptable, however, the SEM results demonstrate that the expectation execution variables could be considered as a moderating variable between firm's social commitments and customer satisfaction. The effect of social commitment to expectation execution was not acceptable as well and the effects of other concepts of social commitments on firms on expectation execution were accepted. In addition, with the elements of social execution, variable as a moderating variable, the effects of social commitment on customer satisfaction were increased. This illustrates that the role of expectation execution as a moderating variable in the model of this study.

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“…In an analysis of stakeholder activism targeted at more than 200 US firms between 2004 and 2008, they find that protests did not increase the firms' perceived environmental risk and consequently did not affect their financial performance in the long term. Shareholders' perceptions of protests may mediate their effect on the targeted firms' financial value: An analysis of corporate social events which have either positive or negative effects on other stakeholders shows that shareholders may react positively to events that other stakeholders perceive as negative (Groening and Kanuri 2013).…”

Section: The Effect Of Online Protests On Share Valuementioning

confidence: 99%

“…Activist groups thus often aim to influence stakeholders inside and outside the organizational boundaries, who in turn pressure the targeted firm to behave more socially responsible (Aguilera et al 2007). Shareholders are, for example, sensitive to the negative publicity that a protest engenders and may disinvest if they expect this will affect the share price or future cash flows (Groening and Kanuri 2013;Mackey, Mackey, and Barney 2007;Vasi and King 2012). Protests may also affect consumers' image and its associated brands, and purchase intention (Krishnamurthy and Kucuk 2009).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Online Protests and Firm Responses on Shareholder and Consumer Evaluation

2017

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Protests that target firms' socially irresponsible behavior are increasingly organized via digital media. This study uses two methods to investigate the effects that online protests and mitigating firm responses have on shareholders' and consumers' evaluation. The first method is a financial analysis that includes an event study which measures the effect of online protests on the target firm's share price, as well as an investigation of the boundary effects of protest characteristics. The second method is an online experiment that assesses the effect of an online protest campaign on consumers' perception and purchase intention, as well as any mitigating effects that a firm's response may have. Contrary to recent studies suggesting that participation in online protests is only token support without any substantive effects, our results show that online protests do hurt. Firms can expect to suffer financial, reputational, and sales damage when an online protest campaign mobilizes consumers successfully. We also show that online protests are more likely to take firms by surprise than offline protests. Firms can exacerbate or reduce the damage by their response. We find that although firms may repair the damage to consumers' purchase intentions, the negative effects on a brand's image are harder to rectify.The results have valuable implications for protest organizers and managers faced with the task of responding.

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Investor reaction to positive and negative corporate social events

Cited by 91 publications

References 84 publications

Does size matter? Corporate social responsibility and firm performance in the restaurant industry

Does size matter? Corporate social responsibility and firm performance in the restaurant industry

Evaluating the Effect of Corporate Social Responsibility of Firms and Organizations on Customer Satisfactions

The Effect of Online Protests and Firm Responses on Shareholder and Consumer Evaluation

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