International Journal of Production Research volume 56, issue 15, P5206-5221 2018 DOI: 10.1080/00207543.2018.1427900 View full text
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Elisabetta Raguseo, Claudio Vitari

Abstract: Big data has recently been recognized as one of the most important areas of future technology. It has attracted the attention of many industries, since it has the potential to provide companies with high business value. This paper examines the forms of business value that companies can create from big data analytics investments, the direct impacts it has on the financial performance of a firm, and the mediating effects of market performance and customer satisfaction. Drawing on the resource-based view theory, …

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