“…These findings are similar to past studies (Kim & Damhorst, 1998;Dickson, 2000;Hiller, 2010;Young, Huang, & Mcdonald, 2010;Ha Brookshire & Norum, 2011;Hiller Connell, 2011;Hyllegard, Yan, Ogle, 2012;Hiller Connell & Kozar, 2012;Hiller Connell & Kozar, 2013;Kang, Liu, & Kim, 2013;Reiter, 2015). Aside from the fact that Chinese consumers need to be better informed of social issues, the participants in this study did indicate that they would be willing to make exceptions in their apparel purchasing decisions if products were clearly labeled.…”