Investigating the Role of Social Networking Sites in Creating Consumer Demand for Environmentally Sustainable Apparel: An Exploratory Study

Reiter, Lauren; Connell, Kim Hiller

doi:10.31274/itaa_proceedings-180814-170

Cited by 11 publications

(19 citation statements)

References 2 publications

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“…These findings are similar to past studies (Kim & Damhorst, 1998;Dickson, 2000;Hiller, 2010;Young, Huang, & Mcdonald, 2010;Ha Brookshire & Norum, 2011;Hiller Connell, 2011;Hyllegard, Yan, Ogle, 2012;Hiller Connell & Kozar, 2012;Hiller Connell & Kozar, 2013;Kang, Liu, & Kim, 2013;Reiter, 2015). Aside from the fact that Chinese consumers need to be better informed of social issues, the participants in this study did indicate that they would be willing to make exceptions in their apparel purchasing decisions if products were clearly labeled.…”

Section: Implications For Industry Professionalssupporting

confidence: 89%

“…A majority of the participants in this study had a higher knowledge as compared to US students as previously reported by Reiter (2015). In Reiter's study (2015), the US participants had extremely low levels of knowledge regarding environmental issues in the AT industry, with 75% or more of the respondents answering most of the questions in the ESAK scale incorrectly.…”

Section: Frequencies Of the Itemssupporting

confidence: 58%

“…Many studies have focused on the relationship between consumers' purchase intentions and the knowledge and attitudes of socially and environmentally responsible issues pertaining to the AT industry (Kim & Damhorst, 1998;Dickson, 2000;Hiller, 2010;Young, Huang, & Mcdonald, 2010;Ha Brookshire & Norum, 2011;Hiller Connell, 2011;Hyllegard, Yan, Ogle, 2012;Hiller Connell & Kozar, 2012;Hiller Connell & Kozar, 2013;Kang, Liu, & Kim, 2013;Reiter, 2015). Yet, few have focused on consumers outside the US and UK.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In a separate study, Kozar and Hiller Connell (2010) found that about half of respondents indicated being knowledgeable about socially responsible clothing firms and that they were generally informed of environmental issues regarding apparel and textiles. Reiter (2015) noted that greater knowledge and stronger attitudes can lead to an increase in purchase intentions of environmentally sustainable apparel. As such, Reiter's (2005) study further substantiates that the more education provided to consumers on these topics, the more knowledge may be retained and the greater likelihood of purchase intentions of sustainable apparel among consumers.…”

Section: Literature Reviewmentioning

confidence: 99%

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Chinese Students’ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions

Reiter¹,

Kozar²

2016

IJMS

Self Cite

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Although many studies have focused on the relationship between consumers' purchase intentions and their knowledge and attitudes of socially and environmentally responsible issues pertaining to the apparel and textiles (AT) industry, few studies have focused on consumers outside the US and UK. Therefore, the purpose of this study was to better understand the sustainability knowledge, attitudes, and purchasing intentions of Chinese consumers. A paper questionnaire consisting of approximately 80 questions and five scales was given to 52 Chinese undergraduate students enrolled in a course at a university located in the Zhejiang province of China during the summer of 2015. As a result of the data analysis, the Chinese students were much more informed of environmental issues within the AT industry as compared to issues of social responsibility, yet also reported strong attitudes regarding the treatment and safety of workers in AT production and how these issues might influence their purchasing intentions.

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Section: Implications For Industry Professionalssupporting

confidence: 89%

Section: Frequencies Of the Itemssupporting

confidence: 58%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Chinese Students’ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions

Reiter¹,

Kozar²

2016

IJMS

Self Cite

View full text Add to dashboard Cite

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“…To measure attitudes towards ESA, the study used a scale developed and validated by Reiter ()—which includes a total of eight items which are evaluated on a 5‐point scale (1 = strongly disagree, 5 = strongly agree). See Table for scale item descriptive statistics and frequencies.…”

Section: Resultsmentioning

confidence: 99%

Purchasing environmentally sustainable apparel: The attitudes and intentions of female Kuwaiti consumers

Albloushy

Connell

2019

Int J Consumer Studies

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The purpose of this study is to examine relationships among knowledge, environmental concern, attitudes about environmentally sustainable apparel (ESA) and ESA purchasing behaviours of Kuwaiti women. This was accomplished by surveying 236 participants using four preexisting scales, measuring knowledge about the impact of manufacturing apparel and textile products on the environment, levels of concern about environmental degradation, feelings about clothing that is environmentally sustainable and ESA purchase intentions. Data analysis determined several findings. First, female Kuwaiti nationals showed a low level of knowledge about the environmental impacts of the apparel and textile industry. The participants also held neutral attitudes of environmental concern and neutral attitudes towards ESA. Finally, despite their knowledge and attitudes, the participants did have positive intentions to purchase ESA in the future. To produce, market and sell ESA effectively in Kuwait, the conclusions from this study are important for manufacturers and retailers of ESA products. Kuwait provides a large market for apparel goods and this study is a contribution to a better understanding of consumers and ESA in that market.

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Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth

et al. 2016

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This paper reports outcomes from a research study whereby fashion-oriented students experienced life where the ability to acquire new clothing was removed. Students volunteered to participate in this experiential learning challenge, titled the Fashion Detox: to abstain from clothing acquisition for 10 weeks and reflect about the experience. This learning experience was characterized by barriers to sustainable consumption, chief among them a range of temptations prompted by inescapable merchandising and marketing strategies, compulsive tendencies, and envy of those who could consume with impunity. Students also indicated many benefits to abstaining from acquisition, such as creativity and self-regulation. This teaching and learning experiment has important implications for the challenges faced by

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Investigating the Role of Social Networking Sites in Creating Consumer Demand for Environmentally Sustainable Apparel: An Exploratory Study

Cited by 11 publications

References 2 publications

Chinese Students’ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions

Chinese Students’ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions

Purchasing environmentally sustainable apparel: The attitudes and intentions of female Kuwaiti consumers

Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth

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