volume 35, issue 2, P431-447 2019
DOI: 10.17576/jkmjc-2019-3502-26
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Abstract: The Islamic Insurance (Takaful) industry has been established in Malaysia since the 80s yet people, even Muslims, prefer to choose conventional insurance which has caused the growth of the Takaful industry to be lower than conventional insurance. The reason being that consumers receive minimal electronic word-of-mouth (E-WOM) information in regard to Takaful. Hence, the aim of this research is to investigate the measurement of consumers' E-WOM, intrinsic and extrinsic motives, and satisfaction of Takaful. Data…

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