Internet marketing based on Electronic Commerce

Every human life has interacted with technology and data in the information age. The big tech companies and institutions spend millions of dollars to extract information about human behavior and their requirement. Nowadays, every individual chooses the internet platform to gain knowledge. However, the problem with the internet is that fake data are present related to any topic, which creates chaotic manipulation in the human perspective. In this chapter, the authors focus on two relatively immediate problems: (1) how we get the correct information related to any topic and (2) how to track and distinguish the information based on the facts. A new framework has been proposed using the digital right management (DRM) to track and control the movement of internet data. The study has been conducted based on the society-centric viewpoint, the community perspective, and the technology outlook.

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Internet marketing based on Electronic Commerce

Cited by 2 publications

References 4 publications

Business model for the Internet and mobile based marketing for the smart parking operators

Business model for the Internet and mobile based marketing for the smart parking operators

Right to Correct Information in the Cyber World

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