volume 26, issue 1, P2-24 2018
DOI: 10.1108/mbr-01-2018-0006
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David B. Audretsch, Erik E. Lehmann, Julian Schenkenhofer

Abstract: Purpose In contrast to the predictions from the family business and the small- and medium-sized enterprise internationalization literatures, Hidden Champions are world-market leaders exhibiting a high share of exports. The purpose of this study is to analyze their strategy of internationalization of Hidden Champions in Germany and find that the international success and strong, sustained performance emanates from their product type, enabling to successfully pursue a niche strategy for differentiated premium p…

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