volume 2, issue 3, P279-298 2017
DOI: 10.1108/mabr-10-2016-0029
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Günter Prockl, Aseem Kinra, Herbert Kotzab

Abstract: Purpose -Container shipping is generally considered a global business. This truth may not hold from a single-company perspective. The companies' physical operation networks show that container carriers operate differently and follow different paths in their internationalisation development. Additionally, the degree of internationalisation, measured on the basis of sea-oriented operations, differs from that measured according to land-oriented front-end marketing and sales activities. The purpose of this study i…

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