Internal and External Factors of Consumer Behaviour: Phenomenon in Buying Decisions at the Keboen Rodjo Restaurant, Kediri

Faisol, Faisol; Aliami, Sri; Samari,

doi:10.29407/e.v9i1.16454

Cited by 3 publications

(3 citation statements)

References 13 publications

(14 reference statements)

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“…Purchasing decisions are influenced by various internal and external factors and behavioral theories such as the Theory of Planned Behavior (TPB). Internal factors include buyers' needs, wants, and motives, while external factors include the social environment, culture, and economic situation (Faisol et al, 2022). TPB states that a person's behavior depends on his intentions, which are influenced by attitudes, subjective norms, and behavioral control (Slamet, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

What Are the Main Factors That Influence Purchasing Decisions at Bukalapak?

Aulia,

Wijaya,

Andharini

2024

BIMANTARA

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The era of globalization and online transactions has changed many aspects of human life, especially in terms of how people interact, work, shop, and make purchasing decisions. Therefore, this study examines the effect of E-service quality and promotion on purchasing decisions. This data was obtained through an online survey using a Google form for 105 respondents using a purposive sampling technique, di Kota Malang. The data analysis used in this study, namely linear regression analysis, shows that E-service quality has a significant positive effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, and promotion is more dominant than e-service quality in influencing purchasing decisions. This finding implies that e-commerce, especially Bukalapak, needs to continue to improve the quality of their electronic services to meet customer expectations. However, sales promotion should remain the main focus of a marketing strategy, as it has a greater influence on driving purchasing decisions.

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Section: Literature Reviewmentioning

confidence: 99%

What Are the Main Factors That Influence Purchasing Decisions at Bukalapak?

Aulia,

Wijaya,

Andharini

2024

BIMANTARA

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“…Pemahaman ini dikarenakan bahwa perilaku konsumen dalam menginginkan produk sebagai kebutuhan, akan mengalami perubahan sikap secara cepat, jika perusahaan tidak dengan tanggap memahami kebutuhan konsumen. Faisol et al (2022) Perubahan yang terjadi pada kebutuhan tersebut merupakan sesuatu yang tidak dapat dihindari, karena terdapat dorongan eksternal yang kuat, yang disertai dengan adanya kebutuhan internal. Dengan adanya kebutuhan dari konsumen ini, maka perilaku konsumen sangat turut andil dalam mempengaruhi minat beli konsumen dalam melakukan transaksi belanja terhadap produk.…”

Section: Gambar 1 Bagan Kerangka Pemikiranunclassified

Efek Interaksi Pemanfaatan Media Promosi Pada Strategi Digital Marketing dan Perilaku Konsumen Terhadap Minat Beli Konsumen

Hiola¹

2022

PARADOKS

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Persaingan penjualan produk pada beberapa e-commerce di Indonesia, telah menjadi peluang utama oleh konsumen untuk mendapatkan produk yang dianggap terbaik dan memiliki kemudahan mendapatkan produk tersebut. Permasalahan yang terjadi pada persaingan tersebut, sehingga penelitian ini bertujuan untuk menggali efek interaksi pemanfaatan media promosi pada strategi digital marketing dan perilaku konsumen terhadap minat beli konsumen. Penelitian ini menggunakan jenis penelitian kuantitatif dengan metode survey. Populasi pada penelitian adalah seluruh pengguna aplikasi beberapa e-commerce di Indonesia, seperti Tiktok, Tokopedia, Shopee, dan Lazada. Teknik pengambilan sampel menggunakan accidental sampling, sehingga sampel dalam penelitian ini sebanyak 115 responden. Metode analisis menggunakan metode Partial Least Square (PLS). Hasil penelitian menujukkan bahwa: (1) Strategi digital marketing berpengaruh positif terhadap minat beli konsumen, (2) Perilaku konsumen berpengaruh positif terhadap minat beli konsumen, (3) peran media promosi dapat memediasi pengaruh strategi digital marketing terhadap minat beli konsumen, dan (4) peran media promosi dapat memediasi pengaruh perilaku konsumen terhadap minat beli konsumen.

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“…One of them is by using technology [3]. Purchasing decisions are also influenced by internal factors [4], namely psychology, motivation, and feelings. SEABC According to [5], purchasing decisions are influenced by brand image.…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Purchasing Decisions For Garnier Facial Foam Products in South Tangerang City

Syaifulloh,

Lailla

2024

KSS

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This research aims to examine the influence of brand image, brand trust and word of mouth on product purchasing decisions. The population in this study is users of Garnier facial foam products in South Tangerang City and aged 17 years and over. The technique used for sample collection is the Side Purposive sampling technique, thus the sample used isin this study is 140. This research uses SmartPLS. The results of this study showed that brand image, brand trust and word of mouth has a significant positive effect on the purchase decision of Garnier facial foam products in South Tangerang City. The results of this research provide benefits for Garnier to improve its existing brand image to increase product sales and maintain environmental damage with a green beauty strategy. Furthermore companies can increase brand trust (trust) for the purpose of increasing consumer trust in the company, by building communication. other benefits are companies can increase word of mouth by providing something interesting. Companies need to find ways to make customers talk about the products they sell. Keywords: brand image, brand trust word of mouth, and purchase decision

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Internal and External Factors of Consumer Behaviour: Phenomenon in Buying Decisions at the Keboen Rodjo Restaurant, Kediri

Cited by 3 publications

References 13 publications

What Are the Main Factors That Influence Purchasing Decisions at Bukalapak?

What Are the Main Factors That Influence Purchasing Decisions at Bukalapak?

Efek Interaksi Pemanfaatan Media Promosi Pada Strategi Digital Marketing dan Perilaku Konsumen Terhadap Minat Beli Konsumen

Factors Influencing Purchasing Decisions For Garnier Facial Foam Products in South Tangerang City

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