Intercultural communication and mediation: A framework for analysing the                 intercultural competence of Chinese tour guides

Yu, Xiaojun; Weiler, Betty; Ham, Sam H.

doi:10.1177/135676670200800108

Cited by 89 publications

(60 citation statements)

References 19 publications

(19 reference statements)

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“…In this standard model of package tour operations there is generally no kick-back or payment beyond the guide. This model is common place in many destinations including Australia (Yu and Weiler 2001). The Australian government encourages the business sector to take advantage of the linguistic and associated networking available within a multicultural society.…”

Section: Structural Issuesmentioning

confidence: 99%

An evaluation of unethical business practices in Australia's China inbound tourism market

King

Dwyer

Prideaux

2006

Int. J. Tourism Res.

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This paper examines the prevalence of unethical practices within the business sector operating in the China to Australia tourism market. The range and nature of the practices is outlined in the context of the structure of outbound operations in China and inbound operations in Australia, taking account of the roles of the respective governments. The prospective impact of the practices on the growth of the market is evaluated. An estimation is provided of the potentially negative impacts of word-of-mouth recommendations on future China to Australia tourism flows.

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Section: Structural Issuesmentioning

confidence: 99%

An evaluation of unethical business practices in Australia's China inbound tourism market

King

Dwyer

Prideaux

2006

Int. J. Tourism Res.

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“…The importance of tour guides can be seen from the way it has gained attention from scholars from different regions: Botswana (Gurung, Simmons, & Devlin, 1996), Indonesia (Cole, 1997;Dahles, 2002), Madagascar (Ormsby & Mannle, 2006), Thailand (Cohen, 1982;Hounnaklang, 2004), Australia (Ballantyne & Hughes, 2001;Hillman, 2004;Howard, Thwaites, & Smith, 2001;Yu & Weiler, 2001), Canada (Randall & Rollins, 2009), Greece (Skanavis & Giannoulis, 2010), Hong Kong (Ap & Wong, 2001;Mak, Wong, & Chang, 2011), the United Kingdom (Hounnaklang, 2004) and the United States (Ham & Weiler, 2003). Weiler and Black (2015) noted that collectively, these studies have produced important findings of the roles of guides that seem particularly relevant to developing countries.…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of Tour Guides Training on Their Performance in Kenya

Francis¹,

Okello²,

Kipruto³

2017

JTHM

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It is important for a completive tourism destination to ensure that tourists get the company of a professional tour guide who guides and interprets attraction in the areas visited. Undefined level of education, lack of standardized training curriculum, and lack of barrier to the guiding career have affected the performance of tour guides in Kenya. Limited research in Kenya has been conducted to establish the role of guides in satisfying customer and protecting the environment. The study objective was to examine tour guides' interpretation knowledge and their opinion on areas that require more training so as to improve their performance. The study hypothesized that tour guides' opinions on their training needs are independent on the level of education, work experience and qualification. It is hypothesized that guides require additional training in flora and fauna of East Africa, cultural heritage and customer service. They require training in ICT (Information Communications Technology), eco-tourism principles, and at least one foreign language. The study hypothesizes that the higher the level of a guide's training, the more resourceful the guide will be. The study used qualitative and quantitative research approaches where questionnaires, interviews and focus groups discussion (FGDs) were used to collect the primary data. The finding shows that tour guides' opinions on areas they require further training were independent of their highest level of education, work experience and qualification. Most guides irrespective of their level of education, work experience and qualifications were of the opinion that they needed more training on mammals and plants (χ 2 = 1.07, df = 2, P = 0.583), training on birds and insects (χ 2 = 0.254, df = 2, P = 0.885) and training on culture and history of East Africa (χ 2 = 1.140, df = 2, P = 0.566). Respondents' training needs were independent on the duration of tour guiding course training had taken. Guides trained for less than six months, one year and more than two years agreed that training on foreign language (χ 2 = 4.84, df = 2, P = 0.196), ecotourism principles (χ 2 = 1.62, df = 2, P = 0.653) and tour planning and costing (χ 2 = 399, df = 3, P = 0.262) would improve their performance. The study concludes that tour guides are aware of the areas that they need to be trained and should be consulted before organizing such training. They require more training irrespective of their level of education, certification and work experience. The study recommends tour guide curriculum be standardized and all guides should sit for an exam before they are licensed to guide and only those with such license be allowed to practice guiding.

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“…This is the reason why Pond (1993) saw the guide as a medium which allows, enables, and encourages matters to develop: "In practice, it demands the greatest level of maturity and courage, for it requires that guides subordinate themselves to the traveller and the experience" (Rabotić, 2010, p. 3). It is part of the "ambassador's responsibility" (Yu, Weiler, & Ham, 2002) of contemporary guides.…”

Section: Theory Background Tourist Guide Performancementioning

confidence: 99%

Tour Guides and Destination Image: Evidence From Portugal

Pereira¹

2015

JTHM

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Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and "ambassadors" in the eyes of tourists (Rabotić, 2010). This paper, using an empirical analysis of coach tour foreign tourists travelling in Portugal, intends to determine how tourist destination image (TDI) is modified and enhanced through the influence of tourist guide performance and tourist satisfaction with the guided tour. A survey questionnaire of first-time package tour travellers to Portugal revealed a positive change in attitude to image components such as monuments/museums, tourist information, landscape, and gastronomy and wines, confirming that the tourist guide's attributes in communication skills and scholar knowledge (history, art, and popular culture) together with highly rated tourist satisfaction with the guided tour concerning the professional competence of a bus driver were critical in enhancing Portugal destination image. Marketing implications for senior coach tour in Portugal are drawn.

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Intercultural communication and mediation: A framework for analysing the intercultural competence of Chinese tour guides

Cited by 89 publications

References 19 publications

An evaluation of unethical business practices in Australia's China inbound tourism market

An evaluation of unethical business practices in Australia's China inbound tourism market

Effects of Tour Guides Training on Their Performance in Kenya

Tour Guides and Destination Image: Evidence From Portugal

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