volume 24, issue 3, P229-248 2016
DOI: 10.1108/mbr-08-2015-0037
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Lancy Mac, Felicitas Evangelista

Abstract: Purpose This study aims to gauge the interactive effect of export intensity and diversity on export performance among exporters in an emerging economy and explore the moderating effect of export intermediaries on the internationalization–export performance relationship. Design/methodology/approach A survey was undertaken among a convenience sample of small and medium exporters located in Guangdong and Fujian Provinces in South China. Findings The results show that intensity and diversity interact negative…

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