Integrating the <i>third way</i> and <i>third space</i> approaches in a post-colonial world: marketing strategies for the business sustainability of community-based tourism enterprises in Vietnam

Ngo, Tramy; Lohmann, Gui; Hales, Rob

doi:10.1080/13683500.2019.1694494

Cited by 8 publications

(6 citation statements)

References 69 publications

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“…Collective actions should incorporate resilient culture and values (Becken, 2013 ; Yang et al, 2020 ; Prayag, 2018 ; Puri et al, 2019 ) in community-centered socialized tourism (Higgins-Desbiolles, 2020 ). Articles within the COVID-19 era underscored tourism MSME support and more collaborations (Dayour et al, 2020a , 2020b ; Ngo et al, 2020 ; Haneberg, 2021a , 2021b ; Pyke et al, 2021 ) and networking (Orhan, 2021 ; Coles et al, 2021 ) towards system transformation (Kastenholz et al, 2021 ) through technological connectivity (Foris et al, 2021 ) while navigating the new normal.…”

Section: Resultsmentioning

confidence: 99%

SME resilience as a catalyst for tourism destinations: a literature review

2022

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This study proposes a holistic framework, which synthesized the literature on resilience, tourism, and tourism micro small and medium enterprises (MSMEs). The dimensions of resilience were used as lens to highlight the role played by tourism small and medium enterprises (SMEs) and extract strategies for tourism destination resilience amid various disasters. The systematic integrative literature review of 107 documents covered six books and 101 papers. Seven sources are chapters from 6 books and 94 articles from 47 journals. The literature review uses thematic analysis to extract dimensional concepts from extant literature on resilience, tourism resilience, and tourism MSMEs. Key insights on limitations and strategies on resilience emerged from the review. These addressed aspects of governance, economics, environment, and social resilience. This analysis led to the formulation of a framework that underscored the dimensions of tourism. It provides insights for tourism policymakers in drafting strategies to address limitations, which anchored on a more comprehensive perspective. As a contribution to theory, this study expanded the scope of resilience dimensions to address limitations. The strategies intend to fortify MSME resilience as a dominant part of tourism resilience. The insights from the study offer an enhanced view of tourism MSME resilience as crisis and disaster management literature.

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Section: Resultsmentioning

confidence: 99%

SME resilience as a catalyst for tourism destinations: a literature review

2022

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“…Working together, hotels and local parties can create communityand tourism-beneficial programs. Tourism resilience requires community empowerment and involvement (Ngo, Lohmann & Hales, 2020). Hotels may give the community a say in tourism regulations and bring local businesses and individuals into the tourism supply chain.…”

Section: Use Of National and Local Resourcesmentioning

confidence: 99%

“…Efficiency and cost-effectiveness from inter-organizational metrics help hotels compete and decrease costs. Tourism stakeholders working together can improve destination marketing and resilience (Ngo et al, 2020). Hotels and local entrepreneurs can promote tourism and competitiveness by promoting the location, sharing marketing costs, and using each other's consumers.…”

Section: Level Of Tourism Resilience Of Resort Hotels In Calabarzonmentioning

confidence: 99%

Tourism Resilience in CALABARZON Region Philippines

Olalia

2024

Div Journ

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This research explores the tourism resilience of Resort Hotels in Region IV – A or CALABARZON which comprises 6 provinces namely, Cavite, Laguna, Batangas, Rizal and Quezon. This region is one of the tourism hot spots in Philippines and it is also susceptible to disasters like volcanic eruption, earthquake, flooding of its coastal areas and one of the most affected areas in Philippines next to National Capital Region by COVID-19 pandemic. According to the CALABARZON Regional Development Plan 2023-2028 prepared by the National Economic Development Authority (NEDA), the escalating losses and damages incurred because of disasters underscore the imperative of fostering resilience within this region. It is important to measure the resilience of tourism enterprises as it is vital in determining their capability and capacity to cope up and recover from the socio-economic impacts caused by these disasters. A total of 101 Department of Tourism (DOT) accredited accommodation establishments have participated in the study which were represented by their respective managers. The researcher measured the tourism resilience index of resort hotel industry of Region IV A (CALABARZON) using six (6) indicators namely, business operational resilience, disaster preparedness, marketing, workforce, use of national and local resources, and resource access and knowledge adopted from Tourism Resilience Index developed by Mississippi Alabama Sea Grand (MASGP) and National Oceanic and Atmospheric Administration of US Department of Commerce (NOAA). Moreover, comparison on the tourism resilience assessment of resort hotels when grouped according to their enterprise profile and managers profile was further analyzed.

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“…Community empowerment in rural tourism is essential and expected to be distributed fairly, considering diversity and anticipating the negative impacts of tourism development (Nguyen et al, 2021). Fostering skills and expertise of homestay owners is going to implement a fair distribution quickly (Zielinski et al, 2020), such as waste management training and service knowledge (Phelan et al, 2020), marketing strategy to maximize profits and minimize business losses (Ngo et al, 2020), social entrepreneurship for sustainable social and economic (Dahles et al, 2020), the ability to use smartphones in their business (Xu et al, 2018). Completing skills can facilitate a more equitable distribution of community empowerment so that communities do not feel alienated in their territory (Cuong, 2020).…”

Section: B Literature Review Sustainable Tourismmentioning

confidence: 99%

Exploring A Sustainable Homestay: A Qualitative Study of Owner’s Participation

Pramanik

Maudiarti

Achmadi

et al. 2022

TRJ

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Even though community participation was a crucial component of sustainable tourism, actual community participation was hard to achieve in developing countries. Only a few studies explored the local community participation in tourism villages. In response to this gap, this article explored owners’ participation to sustain their homestays. The research was built on descriptive and qualitative methods. The data were gathered by semi-structured interviews, participant observation, field notes, and photography. A sample population (6 persons) that include rural people and managers from a village. The result showed that cleanliness awareness was the homestay owners’ fundamental problem. The study also revealed that the homestay owners had not elaborated on their cultural uniqueness to create an unforgettable experience. They tried hard to design their homestays based on their knowledge rather than visitors’ demands. The external parties’ intervention, such as scholars, had to support the homestay owners to gain new insight into hospitality attitudes. Keywords: Community Involvement, Empowerment, Local Wisdom

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Integrating the third way and third space approaches in a post-colonial world: marketing strategies for the business sustainability of community-based tourism enterprises in Vietnam

Abstract: Integrating the third way and third space approaches in a post-colonial world: marketing strategies for the business sustainability of community-based tourism enterprises in Vietnam

Cited by 8 publications

References 69 publications

SME resilience as a catalyst for tourism destinations: a literature review

SME resilience as a catalyst for tourism destinations: a literature review

Tourism Resilience in CALABARZON Region Philippines

Exploring A Sustainable Homestay: A Qualitative Study of Owner’s Participation

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