“…Product quality has received much attention from academics and manufacturing industries over the last two decades (Baird et al ., 2011; Dahlgaard et al ., 2019; De Cerio, 2003; Flynn et al ., 1995; Gotzamani and Tsiotras, 2001; O'Neill et al ., 2016; Vaidyanathan and Devaraj, 2008). One of the reasons for the growing attention paid to product quality is because product quality is likely to determine operational performance, generate superior customer value and eventually cultivate competitive advantage (Huo, 2012; Kang et al ., 2022; Zhang et al ., 2019; Zhao et al ., 2011). Thus, it is imperative for manufacturing firms to develop quality-oriented business practices and processes that reduce manufacturing variances (Flynn et al ., 1995) and improve product quality (Baird et al ., 2011; Huo, 2012; Kang et al ., 2022; O'Neill et al ., 2016).…”