Integrated factors affecting intention of COVID‐19 preventive behaviours including vaccination in Korea

Abstract

Aim The aim of the study was to determine the multiple potential contributing factors in preventive behaviours, including COVID‐19 vaccination for an effective campaign strategy. Design This is a descriptive correlation study to examine the effects of the behavioural outcome, attitude, subjective norm, perceived behavioural control, optimistic bias and social stigma on the intention of preventive behaviour, based on Ajen's Theory of Planned Behaviour. Methods The survey was performed by a professional research company online from 16–19 July 2021. Two hundred and thirty‐three participants who had not been vaccinated against COVID‐19 at the time of data collection completed the survey. Results Perceived benefit, perceived behavioural control and social stigma are significantly associated with intention of preventive behaviours. The factors engaging in preventive behaviour presents us that our society is strongly influenced by social groups. Social groups influence decision‐making in intention of preventing behaviour. Public education using social networks can increase such desirable behaviour.

Development of Emerging Infectious Diseases Preventive Health Behavior (EID-PHB) Scale and Validation of the Complex Models

“…This result demonstrates how challenging it is to isolate oneself from community life and take preventive actions perceived as inevitable The previous finding 9 proved that the impact on others of not performing preventive measures influences an individual’s willingness to take preventive action. Nonetheless, another study 36 ascertained that social groups are influenced by our society and what others think affect in decision-making when it comes to engaging in preventive behavior. In either circumstance, it highlights the influence of others on an individual’s decision to comply preventive action.In addition, results 35 indicated that information seeking influences preventive behavior.…”