Instagram as a Marketing Tool for Oral and Maxillofacial Surgery Residencies: Overcoming Resident Recruitment Challenges in the Year of COVID-19

Curtis, Chad M; Grau, Michael; Hooker, Kassie J.; Krishnan, Deepak G.

doi:10.1016/j.joms.2021.01.018

Cited by 4 publications

(3 citation statements)

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“…Only 14% of these practitioners reported occasional or regular publishing activity. It is a major difference from similar published studies in which all surgeons using social media were considered regular contributors [2][3][4][5][6][7][8][9][10][11]. In this sample, private practitioners were more likely to post on social media.…”

Section: Discussionmentioning

confidence: 58%

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Social Media’s Use and Impact on Oral Surgeons and Oral Surgery Residents

Godard¹

2022

Cureus

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Introduction: Social networks are now an effective tool in medical communication used in many specialties. It provides wide access to patients and pears communities because the engagement of all age ranges on Facebook and Instagram is growing. More and more training programs are using these platforms to promote themselves to future students, including those in oral and maxilla-facial surgery. But the impact of specialized medical content has never been studied on the population of working practitioners and residents. Method: In this study, an anonymous online survey was distributed by email to French oral surgeons and French oral surgery residents. The questionnaire was accessible for a period of two months and included questions about demographic data and the professional use of different social networks. Results: It received a total of 206 participations. All ages and professional statuses were represented. Around two-thirds of respondents were 25 to 35 years old. A large majority of the respondents (86%) had an account on at least one social media site, and 74% of those aged 25 to 35 were present on Facebook and Instagram at least. Residents at 65% affirmed they use social media as a source of medical information, in contrast to academic professors at 30%. This online content had a higher impact on residents’ medical experiences compared with other groups. Twenty-nine surgeons declared to post occasionally or regularly on social media; most of them were private practitioners. The role of social media in oral and maxilla-facial surgery practice was judged significant or inevitable by 44.3% of the respondents. Conclusion: This preliminary survey of a small sample shows the growing interest of interns and young practitioners in medical content published by the professional community on social media as a source of non-institutional information.

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Section: Discussionmentioning

confidence: 58%

“…Threequarters of the 25-to 35-year-old respondents were present on these two platforms. Facebook was the dominant social media in several publications [2,3,9], but different authors also reported that Instagram is a rising platform, especially in younger age ranges, thanks to communication based mainly on photography [5][6][7][8][9][10].…”

Section: Discussionmentioning

confidence: 99%

Social Media’s Use and Impact on Oral Surgeons and Oral Surgery Residents

Godard¹

2022

Cureus

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“…Consistent with our research, Ayrancı et al 17 reported that health professionals uploaded most genioplasty posts. 17 Despite that, Curtis et al 18 stated that the oral and maxillofacial market is behind the curve in using social media.…”

Section: Discussionmentioning

confidence: 99%

Ortognati̇k Cerrahi̇ İle İlgi̇li̇ Instagram Gönderi̇leri̇ni̇n Değerlendi̇ri̇lmesi̇: Metodoloji̇k Çalişma

EBERLİKÖSE,

AKBARİHAMED,

KARASU

2024

ADO Klinik Bilimler Dergisi

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Objective: The use of social media has increased with the widespread use of the internet. Patients use social media for many reasons, such as to get information about their illness, get social support from other patients, and communicate with doctors. The purpose of this study is to analyze Instagram posts about orthognathic surgery. Materials and Methods: A new Instagram account has been opened so that the outcomes of the searches are not affected by bias. Three hashtags with the most posts about orthognathic surgery were determined. #orthognathicsurgery, #orthodonticsurgery, and #jawsurgery hashtags were classified on Instagram. The first hundred posts for each hashtag were analyzed. The sources of the posts were classified as healthcare professionals, individual users, and healthcare industries. The contents of the posts were categorized as patient experience and educational. Results: In the posts about #orthognaticsurgery, a statistically significant difference was found between the number of likes. According to the upload source, there was no statistically significant difference between the number of comments and number of likes on posts about #orthodonticsurgery and #jawsurgery. Conclusions: Healthcare professionals should point out to patients that Instagram needs to be an adequate resource for patients in its current state. The study results revealed that there needed to be more information about orthognathic surgery for patients on Instagram.

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