volume 35, issue 3, P353-371 2019
DOI: 10.17576/jkmjc-2019-3503-21
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Abstract: The popularity of Instagram as a political tool has world leaders adopting it as an integral part of their communications. Over the recent years, governments and world leaders have flocked to the mobile photo and video sharing social network to share their official as well as personal pictures with a worldwide audience. Malaysian politicians are jumping on the Instagram bandwagon as well. Almost all the prominent politicians have an Instagram account and a significant number of followers. As such, this study e…

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