2019
DOI: 10.17576/jkmjc-2019-3503-21 View full text |Buy / Rent full text
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Abstract: The popularity of Instagram as a political tool has world leaders adopting it as an integral part of their communications. Over the recent years, governments and world leaders have flocked to the mobile photo and video sharing social network to share their official as well as personal pictures with a worldwide audience. Malaysian politicians are jumping on the Instagram bandwagon as well. Almost all the prominent politicians have an Instagram account and a significant number of followers. As such, this study e… Show more

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“…Ternate City can identify its identity and also sell tourism potential through historical and cultural stories. We also have to make maximum use of Instagram as storytelling venue (Shafizan, 2019).…”
Section: Results and Discussion World Spice Trailmentioning
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“…Ternate City can identify its identity and also sell tourism potential through historical and cultural stories. We also have to make maximum use of Instagram as storytelling venue (Shafizan, 2019).…”
Section: Results and Discussion World Spice Trailmentioning
“…Concluyen en comprobar la apuesta por la humanización de la figura de los políticos en Instagram en tiempos de campaña y en identificar "elementos distintivos de la cultura de la fama que dan forma a la dicotomía entre lo extraordinario (la actividad política) y lo ordinario (la vida privada)" (p. 917).Así, se alude a la existencia de un "proceso de celebrificación que persigue activar la empatía de un target joven con un estilo más ligero e informal que el acostumbrado en medios tradicionales" (p. 918). También es el caso de Mohamed (2019) quien se centra en determinar la construcción de narrativa política en las fotografías utilizadas por los candidatos a Primer Ministro de Malasia en Instagram, en mayo de 2018. El teórico concluyó en mostrar que los candidatos alternaban entre imágenes personales y "políticas".…”
Section: La Política En Instagramunclassified