Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation

Olejniczak, Tomasz

doi:10.2478/foli-2021-0006

Cited by 2 publications

(1 citation statement)

References 23 publications

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“…Improving the quality of life is often associated with the introduction and use of new innovative services and products based on new technologies. However, research indicates that older people rarely use such innovative products themselves [55]. This problem applies not only to industrial goods but also to food products.…”

Section: Literature Reviewmentioning

confidence: 99%

The Well-Being-Related Living Conditions of Elderly People in the European Union—Selected Aspects

Bieszk-Stolorz,

Dmytrów

2023

Sustainability

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One of the main demographic problems is the ageing of populations, especially in European countries. However, this process is not taking place equally in all countries and has a different impact on their socio-economic development. The aim of this research is to assess and compare the well-being-related living conditions of elderly people in European Union countries. We carried out the analysis for the years 2015 and 2020 on the basis of Eurostat data. We assessed the well-being-related living conditions of older people by applying the multidimensional scaling technique. On its basis, we constructed rankings of the EU countries in the two analysed years. In addition, by using the k-means method, we clustered the countries. The disparity between the well-being-related living conditions of elderly people in Western European countries and the post-communist ones has not declined. Six of the nine analysed indicators improved over the five years between 2015 and 2020, while three (the proportion of elderly people at risk of poverty, the disparity between the incomes of the richest and poorest groups of elderly people, and the proportion of elderly people in the total population) worsened. Socio-economic policies should therefore address these indicators to the greatest extent possible.

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Section: Literature Reviewmentioning

confidence: 99%

The Well-Being-Related Living Conditions of Elderly People in the European Union—Selected Aspects

Bieszk-Stolorz,

Dmytrów

2023

Sustainability

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Shopping Behavior of the Silver Generation in Slovakia: A Case Study Nitra

Trembošová¹,

Kramoliš²,

Dubcová³

et al. 2022

E+M

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The Slovak population, like the population in other European countries, is aging. The population in the older age groups is growing by increasing the average age of life. Even in old age, people are still active, they like to actively participate in social and economic activities, and they carry out various hobby activities, which preserve but also increase the quality of their personal lives. Seniors over the age of 50+, referred to as the silver generation, are important consumers of a wide range of services, including the growing retail services. These are the reasons why an increased attention needs to be paid to them. The aim of the paper is to know the shopping behavior of the silver generation in relation to the specificity of the spatial structure of retail facilities. The research was carried out in the Slovak city of Nitra. This West Slovak city is known for its history, university education facilities and currently especially the automotive industry, which has significantly contributed to improving the economic conditions of its inhabitants. The shopping types of senior respondents were obtained by questionnaires and evaluated by a comparative analysis based on a description. The results of the research show that the behavior of the current silver generation is changing in comparison to the previous one. The closest relationship between the seniors’ traditional way of shopping and the traditional mixed retail facilities in the central part of the city has not been confirmed. The statistically closest relationship between the shopping types of seniors was confirmed in the residential districts where the retail facilities consist of large shopping centers, supermarkets and hypermarkets with a concentrated offer. Senior shopping is changing significantly and is in line with modern trends. New forms of retail supply change the usual patterns of senior shopping behavior.

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Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation

Cited by 2 publications

References 23 publications

The Well-Being-Related Living Conditions of Elderly People in the European Union—Selected Aspects

The Well-Being-Related Living Conditions of Elderly People in the European Union—Selected Aspects

Shopping Behavior of the Silver Generation in Slovakia: A Case Study Nitra

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