2017
DOI: 10.5391/jkiis.2017.27.2.150
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Abstract: In July, 2015, the Korean national assembly passed 'Act on Capital Markets and Financial Investments,' and therefore, it was expected that the crowd funding would be activated owing to a variety of fundraisings and investments. Hence, for the success of the crowd funding, this paper tried to identify the factors affecting the funding. In this study we analyzed the core variables of the Unified Theory of Acceptance and Use of Technology(UTAUT) and their perceived risks on the crowd funding participants' intenti… Show more

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Cited by 13 publications
(37 citation statements)
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“…In this study, we define effort expectancy as the ease with which backers expect to be able to invest in appropriate technologies through crowdfunding. Earlier studies have stated that such ease of use has a positive effect on the participation intentions of backers [32,34]. Thus, we propose the following hypothesis: Hypothesis 2 (H2).…”
Section: Variable Definitions and Hypothesis Developmentmentioning
confidence: 84%
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“…In this study, we define effort expectancy as the ease with which backers expect to be able to invest in appropriate technologies through crowdfunding. Earlier studies have stated that such ease of use has a positive effect on the participation intentions of backers [32,34]. Thus, we propose the following hypothesis: Hypothesis 2 (H2).…”
Section: Variable Definitions and Hypothesis Developmentmentioning
confidence: 84%
“…A backer's expectations of the satisfaction that will be derived as a result of the crowdfunded project has a significant effect on their intention to participate and may also directly lead to their continued participation [31]. In addition to satisfaction, direct rewards have been found to directly influence participation intentions; concurrently, high performance expectancy has been found to influence participation intentions positively [32][33][34]. In view of this discussion, we propose the following hypothesis for the purposes of this study: Hypothesis 1 (H1).…”
Section: Variable Definitions and Hypothesis Developmentmentioning
confidence: 99%
See 3 more Smart Citations