Influencia de las emociones en la compra de vino por enoturistas en el nuevo mundo del vino: el caso de México

Ruiz, Lino Meraz; Rosales, Virginia Margarita González; Gómez, Eduardo Raúl Díaz

doi:10.6018/turismo.44.404841

Cited by 5 publications

(4 citation statements)

References 65 publications

(62 reference statements)

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“…Tense arousal was measured using an 11‐item, five‐point scale (alert, irritable, hostile, anxious, jittery, tense, nervous, calm, restful, relaxed, and composed; α = 0.959) where 1 = not at all and 7 = very much . These arousal items were adopted from Bagchi and Cheema (2013) and Meraz Ruiz et al (2019). In line with Zhang et al (2010), prevention focus was measured by a three‐item, five‐point scale where 1 = Sstrongly disagree and 7 = strongly agree .…”

Section: Methodsmentioning

confidence: 99%

Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal

Liu,

Huang,

Yang

et al. 2023

Psychology and Marketing

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Consumers are often reluctant to disclose their personal information to retailers. How to promote consumers' self‐disclosure has been a focal point of interest for marketers and researchers. Using a total of eight multimethod studies (N = 5281) which composite a study with secondary data, a field study, a natural experiment, and five lab experiments, we show that a perception of high (vs. low) levels of air pollution decreases consumers' self‐disclosure willingness and behavior. This effect is mediated by tense arousal and moderated by (1) whether consumers are aware of the impact of perceived air pollution levels on tense arousal and (2) under which environment consumers disclose their personal information (an environment playing low‐paced soothing background music vs. a one playing high‐paced rock background music). We also rule out regulatory focus and mood valence as alternative process variables. Our findings extend past literature on perceived air pollution, tense arousal, and self‐disclosure. The results also suggest marketers, retailers, and service providers mitigate the negative impact of air pollution perception on consumers' self‐disclosure by playing low‐paced soothing background music in retailing contexts.

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Section: Methodsmentioning

confidence: 99%

Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal

Liu,

Huang,

Yang

et al. 2023

Psychology and Marketing

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“…Therefore, wine consumption preferences have consolidated the competitive strategies of wineries that have been approached from econometric perspectives and generational groups [95,96,101]. The increase in the direct sale of wine in wineries has established new forms of consumption, which have been approached from an economic perspective, although it is considered that the role of emotions also influences the purchase decision processes, and is an aspect that has not been studied in depth [97]. Another aspect that should be studied is the response to consumer attitudes focused on the consumption of wines with eco-certification [98].…”

Section: Scientific Production Of Wine In the American Continentmentioning

confidence: 99%

Viniculture and Tourism in the New World of Wine: a literature review from the American continent

García-Rodea

Ortiz

Espinoza‐Ortega

et al. 2022

WEP

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In the so-called New World of Wine, the wine industry, particularly in the American continent, has increased its presence in various socioeconomic areas through strategies adapted to market conditions. This literature review aims to identify research on viticulture and wine tourism in the New World of Wine and categorize them to indicate new lines of research and knowledge gaps. Given that the consumption and production of wine in the American continent were generated in European migrations and through the cultural mobility of food consumer goods, wine production systems have been consolidated in some emerging territories. However, the scientific production in this regard shows essential areas of opportunity.

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“…Por otro lado, diversos hallazgos en el ámbito del marketing han establecido una relación entre emociones positivas y la intención de consumir un producto turístico (Chang y Chieng, Lu et al como se citó en Ruiz, Rosales, & Gómez, 2019). Asimismo, para evaluar la intensidad de las emociones Fredrickson (2009) planteó la teoría de las emociones positivas o agradables donde propone diez P á g i n a 3780 adjetivos que describen cada emoción agradable a niveles de intensidad diferente, con una escala de cinco (5) grados de intensidad: diversión o humor, asombro o respeto sobrecogido, agradecimiento, esperanza, inspiración, interés, alegría, amor, orgullo y calma o serenidad; de manera análoga propone diez adjetivos para describir las emociones desagradables: enojo o ira, embarazo, desprecio, asco, vergüenza, culpa, odio, tristeza, miedo y ansiedad.…”

Section: Introductionunclassified

Emociones que genera el paisaje y su implicancia como potencial Ecoturístico. El caso del Parque Nacional Cerros de Amotape, Perú

Landauro¹,

Carranza²,

Baca³

et al. 2023

Ciencia Latina

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El estudio tuvo como objetivo determinar si las emociones que genera paisaje tienen implicancia en el potencial ecoturístico del Parque Nacional Cerros de Amotape (PNCA), Tumbes, Perú; con base en la perspectiva de la demanda turística potencial. El tipo de investigación fue no experimental, correlacional, transversal y prospectiva, se aplicó un cuestionario con escala Likert a una muestra de 383 ciudadanos peruanos residentes en áreas urbanas del departamento de Tumbes, en edad de trabajar y con nivel educativo superior alcanzado. Se utilizó el método directo de subjetividad representativa y una adaptación de la escala de emociones planteada por Fredrickson (2009) para medir las emociones que genera el paisaje y se evaluó el potencial turístico en función de la actitud de la demanda potencial hacia las instalaciones y servicios ecoturísticos y su intención de realizar ecoturismo en el PNCA. Los hallazgos evidencian que existe una asociación positiva entre las emociones que genera el paisaje y una actitud favorable hacia la práctica de actividades ecoturísticas en el PNCA, siendo el paisaje un elemento motivador de desplazamientos turísticos desde las zonas urbanas hacia entornos rurales.

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Influencia de las emociones en la compra de vino por enoturistas en el nuevo mundo del vino: el caso de México

Cited by 5 publications

References 65 publications

Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal

Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal

Viniculture and Tourism in the New World of Wine: a literature review from the American continent

Emociones que genera el paisaje y su implicancia como potencial Ecoturístico. El caso del Parque Nacional Cerros de Amotape, Perú

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