“…By serving as credible sources in media coverage, health professionals serve as role models and public educators (Chapman, 2004). Perhaps because healthcare professionals identify with credible spokespeople in media coverage of health issues, media coverage has also been demonstrated to influence practices such as prescribing patterns (Maclure, Dormuth, Naumann, McCormack, Rangno, Whiteside et al, 1998). In other words, the influences on practicing professionals include their initial training, continuing professional education activities such as conferences and journal clubs, outreach by industry representatives, and mass media coverage.…”