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Cited by 6 publications
(7 citation statements)
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“…Based on T statistics of 1.886 below 1.96 and the value of -value greater than (0.060 > 0.05), statistically, H0 is accepted H2 is rejected, so based on these findings there is a positive but not significant effect on the Product Innovation variable (X2) to Repurchase Intentions (Y). this finding rejects previous research which explains that product innovation affects repurchase intention (Wang et al, 2022); (Indaryani & Sutono ,2022) The Effect of Purchase Decision (Z) on Repurchase Intentions (Y): H3…”
Section: Direct Effectcontrasting
confidence: 89%
See 1 more Smart Citation
“…Based on T statistics of 1.886 below 1.96 and the value of -value greater than (0.060 > 0.05), statistically, H0 is accepted H2 is rejected, so based on these findings there is a positive but not significant effect on the Product Innovation variable (X2) to Repurchase Intentions (Y). this finding rejects previous research which explains that product innovation affects repurchase intention (Wang et al, 2022); (Indaryani & Sutono ,2022) The Effect of Purchase Decision (Z) on Repurchase Intentions (Y): H3…”
Section: Direct Effectcontrasting
confidence: 89%
“…of course, product innovations are increasingly attractive to consumers. A previous study by Wang et al (2022) demonstrated how the color of food packaging can be used as a marketing tool to influence consumer preferences by modulating their perceptions of various food tastes through skillful packaging design and food choices. Product innovation is the result of combining many processes that interact with each other to create a new product or a new combination of existing products.…”
Section: Introductionmentioning
confidence: 99%
“…Color is one of the most recognizable visual features in dairy products, and one of the parameters for consumers choosing food ( Wang et al, 2022 ). The color properties of yogurt are shown in Table 1 .…”
Section: Resultsmentioning
confidence: 99%
“…Yogurt has long been considered a healthier drink, and is gradually becoming one of the favorite beverage of consumers due to its high nutrients content and beneficial effects on gut ( Wang et al, 2022 , Wang et al, 2022 ). As we all know, excessive fat accumulation in the body causes overweight and obesity that is associated with an increased risk of several chronic diseases ( Zhang et al, 2021 ; Liu et al, 2022 ).…”
Section: Introductionmentioning
confidence: 99%
“…This situation of the relevant research outputs and results is also copied by the situation outside the geographical borders of the Czech and Slovak Republics. Most researches focused on the study of color preferences focuses on the choice of colors when creating interiors, such as Baniani & Yamamoto [12], and Torres et al [13] or in the context of shopping behaviour [14], researches focused on the study of chronotypes aim at sleep research today mostly with emphasis on the impact of pandemic disease COVID-19, such as Staller & Randler [15] and Genta et al [16].…”
mentioning
confidence: 99%