Influence of festival attribute qualities on Slow Food tourists’ experience, satisfaction level and revisit intention

Abstract

The purpose of this study is to examine the impact of Slow Food festival attributes on visitors’ overall experience, their satisfaction level and revisit intention. A total of 209 usable questionnaires were collected from visitors at Mold Slow Food festival, and exploratory factor analysis was conducted using analysis of moment structures version 19.0. A theoretical model representing the relationships among festival attribute qualities, experience quality, satisfaction level and revisit intention is examined using path analysis. With the addition of new paths from programmes to satisfaction and from food and other amenities to satisfaction, a revised theoretical model emerged. It indicated that all three festival attribute qualities (programmes, food and other amenities and entertainment) have direct impacts on the visitors’ overall experience and satisfaction; however, only the quality of food and other amenities contributed directly to revisit intention of the Slow Food festival.

Antecedents and Consequences of Brand Experiences in a Historical and Cultural Theme Park

“…Chi et al [37] discovered that respondents' satisfaction with food experiences led to overall satisfaction, which in turn affected their behavioral intentions, such as revisit intentions. Relatedly, Mason and Nassivera [38], Jung, Kim, and Yap [39], and Sohn, Lee, and Yoon [40] all suggested that visitors' satisfaction with a festival significantly influenced behavioral intention (e.g., intention to revisit the festival). Han and Hyun [29] verified that luxury hotel restaurant customers' satisfaction affected their behavioral intentions, both to re-patronize the same restaurant along with other restaurants under the same hotel.…”

“…Satisfaction items were adapted from previous studies [19,20,31]. Behavioral intention items were similarly prepared based on behavioral intention research [39,40,46].…”

Festivals for Local Products in Southern Bulgaria: The Perspective of Organizers

“…Leading motivations for visiting festivals as identified in numerous studies include: socialization, entertainment, cultural exploration, family togetherness, novelty/uniqueness, excitement, escape. A small part of these however investigate festivals of local/traditional products; a recent addition is a study on a Slow Food festival, which finds festival programme, amenities and entertainment to all have impact on visitor satisfaction, while revisit intentions are mostly influenced by food and amenities (Jung, Ineson, Kim, & Yap, 2015). While most studies are focused on on-site visitor experience, a few ones examine behaviour change and level of engagement.…”

Slow Food and Tourism Development: A Case Study of Slow Food Tourism in Uttarakhand, India

“…The business agents also showed interest in promoting slow food through specially curated restaurants and local motels for tourists. A major marketing gimmick for promoting slow food tourism can be conducted in the form of food fairs and festivals (Jung et al, 2015). Such fairs are a magnetic attraction to food-loving tourists from anywhere in the world.…”