Industrial marketing research: a bibliometric analysis (1990-2015)

Abstract

Purpose The purpose of this paper is to determine the most influential countries and universities that have contributed to science in the field of industrial marketing research during the period from 1990 to 2015. Design/methodology/approach Bibliometric methodology is adopted, focusing on the most productive and influential countries and universities within this discipline, for the scientific community analyzing journals listed in the Web of Science (WoS) database from 1990 to 2015 and is supplemented by using VOS viewer to graph the existing bibliometric networks for each and every variable. Findings Evidence that the USA and UK remain leaders in the investigation of industrial marketing research. Finland stands at the third place, leaving Australia and Germany behind. In reference to the universities, Michigan State University ranks as the leader. Research limitations/implications The process of data classification originates from WoS. Moreover, to provide a comprehensive analytical scenario, other factors could have potentially been considered such as the editor’s commitment to leading journals, to partnerships and conferences, as well as other databases. Originality/value This paper takes into account alternative variables that have not been previously considered in previous studies, such as universities and countries in which the transcendental contributions to this field have taken place, providing a closer look, which gives rise to further discussions and studies with more detail to the history of this science in the future.

Organizational innovation capabilities. Empirical evidence from B2B contexts

“…To find key factors of organizational innovation capabilities, the method of systematic analysis proposed by Becheikh, Landry and Amara ( 2006) is used in this study, which we use in this research to determine the relevant variables of organizational innovation capabilities. Additionally, the study is based on bibiometric studies in diverse areas of management (Podsakoff, MacKenzie, Podsakoff & Bachrach, 2008); innovation (Fagerberg, Fosaas, & Sapprasert, 2012); market orientation (Valenzuela-Fernández, Merigó & Nicolas, 2017) presented leading scholars and institutions in marketing journals (Chan, Lai & Liano, 2012); analysis of the journals in marketing and management which have stood out in the topic of innovation (Cancino, Merigó & Palacios-Marqués, 2015); marketing B2B (Valenzuela Fernández, Nicolas, Merigó, & Arroyo-Cañada, 2019) and the recognition of particular milestones in the lifetime of the journal to be showcased quantitavely (Martínez-López, Merigó, Valenzuela-Fernández & Nicolas, 2018;Valenzuela-Fernández, Merigó, Lichtenthal & Nicolas, 2019). In addition, the last criteria for the journals is that they must have at least 100 publications filtered by "marketing" and "innovation".…”

Knowledge mapping of microfinance performance research: a bibliometric analysis

“…Several methods are used to classify the content within a bibliometric analysis; however, the most common approach considers the total number of citations (Valenzuela Fernandez et al ., 2019). Conceivably, this indicator is the most conventional in bibliometric analysis to evaluate the scientific quality of individual researchers, or research institutions (Waltman et al , 2012) and the impact of publications (Frandsen and Rousseau, 2005).…”

“…It offers a quantitative way to investigate the significantly expanding literature in each field by comprehensively handling all the existing studies (Feng et al ., 2017). Necessarily, the analysis aids to map an overview of a particular research field based on a wide range of indicators (Valenzuela Fernandez et al ., 2019). Thus, it evaluates advances in knowledge of a specific subject and assesses the scientific value (Albort-Morant and Ribeiro-Soriano, 2016) and presents a broader picture of the research field over the past years (Bonilla et al ., 2015).…”

Types of marketing: fad or a necessity?

“…A substantial number of articles examine the spread of marketing topics across the literature, specifically in the fields of internet marketing (Ngai, 2003; Schibrowsky et al , 2007; Corley et al , 2013; Pomirleanu et al , 2013; Alves et al , 2016; Lamberton and Stephen, 2016), international marketing (Nakata and Huang, 2005; Engelen and Brettel, 2011; Samiee and Chabowski, 2012; Chabowski et al , 2013), business-to-business (B2B) (Backhaus et al , 2011; Vieira and Brito, 2015; Valenzuela-Fernandez et al , 2018) and societal issues, such as cause-related marketing (Guerreiro et al , 2016), environmental marketing (Leonidou and Leonidou, 2011) and ethics (Nill and Schibrowsky, 2007; Schlegelmilch and Öberseder, 2010).…”