volume 15, issue 1_suppl, PS71-S83 2001
DOI: 10.1002/per.423
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Abstract: A 20-item scale to measure general impulse buying tendency was developed and validated in two studies. The scale includes cognitive aspects (e.g. lack of planning and deliberation) and affective aspects (e.g. feelings of pleasure, excitement, compulsion, lack of control, regret). The scale correlated signi®cantly with reported purchase frequencies of typical impulse products and number of recent impulse purchases. Impulse buying tendency was found to be related to personality-based individual difference measu…

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