The Subject-Verb-Object (S-V-O) approach to social cognition provides a method of conceptualizing several social cognition problems within the context of item sets that contain eight subject-verb-object sentences, such as "The kind man avoided the intelligent swindler" and "Conservative voters enjoy golf." Anderson recently criticized the S-V-O model on numerous grounds that were primarily technical in nature. The present reply refutes all of Anderson's major criticisms. In discussing an alternative to the S-V-O model, Anderson recommends that problems raised by the pervasive tendency of subjects to respond to information configurally be dealt with by collecting data that can be described by simple algebraic models. It is argued that Anderson's alternative avoids, rather than deals with, the important issues raised by the configural responding of subjects. Although the specific content of the present article is primarily concerned with the S-V-O model, much of the discussion is relevant to issues of general importance to investigators who use analysis of variance models and/or simple algebraic models in their work. A postscript replies to the article by Anderson that follows this one. Anderson (1977) recently wrote a detailed critique of Gollob's (1974aGollob's ( , 1974b Subject-Verb-Object (S-V-O) approach to social cognition as well as of and Insko, Songer, and McGarvey's (1974) applications of that approach. Wyer and his co-workers (Wyer, 1974, 197S; Wyer, Henninger, & Wolfson, 197S) have extended Gollob's model and have applied it in a broad variety of areas concerned with social inference and attribution theory. Insko et al. applied the S-V-O model to the analysis of pleasantness judg-