Increasing equity, affirming the power of narrative and expanding dialogue: the evolution of entertainment education over two decades

Storey, Douglas; Sood, Suruchi

doi:10.1080/02560046.2013.767015

Cited by 36 publications

(36 citation statements)

References 16 publications

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“…Storytelling can promote behavior change (Storey & Sood, 2013), but the study of the mechanisms of effect is still young (Cardey, Garforth, Govender, & Dyll-Myklebust, 2013), and entertainment education concepts of effective film are not yet well integrated into HIV prevention science. Identification with characters and stories is essential but not enough to provoke behavior change (Gesser-Edelsburg & Singhal, 2013).…”

Section: Resultsmentioning

confidence: 99%

“Is Your Man Stepping Out?” An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising

Jones

Lacroix

Nolte

2015

Journal of the Association of Nurses in AIDS Care

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Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide Enhanced LSC (GELSC) and feasibility of Facebook© advertising, streaming to smartphones, and retention. Facebook© ads targeted high HIV-prevalence areas. In 30 days, Facebook© ads generated 230 screening interviews; 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week compared to 7 per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook© and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices.

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Section: Resultsmentioning

confidence: 99%

“Is Your Man Stepping Out?” An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising

Jones

Lacroix

Nolte

2015

Journal of the Association of Nurses in AIDS Care

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“…The use of theatre, including drama, dance, song and plays has evolved from oral and performing arts traditions, including theatre and storytelling in many LMIC and has also more commonly been used as a tool to share information, increase communication and change knowledge attitudes and behaviours about health or science-related topics in these countries, especially in settings with lower literacy rates 19 20. For example, community street theatre has been used as a tool for interventions on alcohol use and other behaviours related to HIV risks in a study population in the slums of Mumbai 21.…”

Section: Discussionmentioning

confidence: 99%

B!RTH: a mixed-methods survey of audience members’ reflections of a global women’s health arts and science programme in England, Ireland, Scotland and Switzerland

et al. 2019

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ObjectivePublic engagement and science communication are growing as an important forum in the design and dissemination of research. The B!RTH programme is a partnership that uses theatre in combination with scientific expert panel discussions to raise awareness about the global inequality in women’s health and access to healthcare. As part of this project, we assessed the views and experiences of audiences participating in B!RTH events.DesignWe conducted a multi-site mixed-methods survey using paper-based questionnaires.SettingsData were collected at four B!RTH theatre and science events: Dublin (Ireland), Edinburgh (Scotland), Geneva (Switzerland) and Liverpool (England) after the performance of four plays and three expert panel discussions.ParticipantsAll audience members.MethodsDescriptive analysis was conducted for the responses to the closed-ended survey questions, and thematic analysis was used for written free text provided.ResultsThe estimated response rate was 42%; 363 members of the audiences responded. Most respondents had been emotionally moved by the performances (92.8%) and felt challenged and provoked (80.7%). Many respondents (73.6%) agreed that their eyes had been opened by new ideas. Five themes emerged from the free-text analysis: (1) an expression of thanks and positive feedback on the content and performance of the plays, (2) the benefit of and innovative use of art and science, (3) personal feelings in response to the plays and panel discussions, (4) the need for action and (5) suggestions for use of the plays and panel discussions in schools and universities to ‘bring to life the human story behind the statistics’.ConclusionsThe B!RTH programme highlights how art and science can be used in partnership and is an effective tool to engage the public, to deliver key messages and to raise awareness about inequalities in global maternal and reproductive healthcare issues.

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“…Mass mediated entertainment-education and highly participatory approaches drawing on Freirean approaches (Freire, 2003 (1973)), often employ narratives either to propose alternative cultural models and/or to empower affected communities to deconstruct and challenge existing ones (Campbell et al, 2005; Singhal, Cody, Roger, & Sabido, 2004; Storey & Sood, 2013). Narratives have multiple advantages for this purpose, both on an individual and a collective level, including their ability to contextualize human experience holistically, to elicit empathy and identification, and to foster the social renegotiation of meaning (Winskell & Enger, 2014).…”

Section: Discussionmentioning

confidence: 99%

Making sense of HIV stigma: Representations in young Africans’ HIV-related narratives

Winskell

Holmes

Neri

et al. 2015

Global Public Health

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In addition to undermining the quality of life of those infected and affected by HIV, HIV-related stigma impedes access to prevention and treatment services, thereby threatening to erode the promise of recent advances in these areas. This paper provides insights into the socio-contextual and sense-making processes that inform HIV stigma through an innovative form of empirical data: creative fictional narratives written by young Africans (aged 10–24) for an HIV-themed scriptwriting competition. From a sample of 586 narratives from six sub-Saharan countries, we selected for illustrative purposes three on account of the complexity of their representation of HIV stigma. We conducted a close reading of each, using stigma theory as a lens. Through their explicit accounts of stigmatizing attitudes and behaviours of characters and through implicit contradictions, tensions, and ambivalence in their messaging, the narratives provides insights into the symbolic and social processes that create and sustain HIV stigma. Our analysis illuminates the authors’ struggles to navigate the cultural resources available to them in their efforts to make sense of HIV, gender and sexuality. It highlights some limitations of current communication efforts and the potential for narrative-based communication approaches to engage with representations that devalue women and people living with HIV.

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Increasing equity, affirming the power of narrative and expanding dialogue: the evolution of entertainment education over two decades

Cited by 36 publications

References 16 publications

“Is Your Man Stepping Out?” An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising

“Is Your Man Stepping Out?” An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising

B!RTH: a mixed-methods survey of audience members’ reflections of a global women’s health arts and science programme in England, Ireland, Scotland and Switzerland

Making sense of HIV stigma: Representations in young Africans’ HIV-related narratives

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