SummaryWhich factors limit metabolite accumulation in plant cells? Are theories on flux control effective at explaining the results? Many biotechnologists cling to the idea that every pathway has a rate limiting enzyme and target such enzymes first in order to modulate fluxes. This often translates into large effects on metabolite concentration, but disappointing small increases in flux. Rate limiting enzymes do exist, but are rare and quite opposite to what predicted by biochemistry. In many cases however, flux control is shared among many enzymes. Flux control and concentration control can (and must) be distinguished and quantified for effective manipulation. Flux control for several 'building blocks' of metabolism is placed on the demand side, and therefore increasing demand can be very successful. Tampering with supply, particularly desensitizing supply enzymes, is usually not very effective, if not dangerous, because supply regulatory mechanisms function to control metabolite homeostasis. Some important, but usually unnoticed, metabolic constraints shape the responses of metabolic systems to manipulation: mass conservation, cellular resource allocation and, most prominently, energy supply, particularly in heterotrophic tissues. The theoretical basis for this view shall be explored with recent examples gathered from the manipulation of several metabolites (vitamins, carotenoids, amino acids, sugars, fatty acids, polyhydroxyalkanoates, fructans and sugar alcohols). Some guiding principles are suggested for an even more successful engineering of plant metabolism.Rate limiting steps: do they exist? Yes, but they are not quite as expectedAs most research in plant biotechnology aims at manipulating the amount of selected metabolic products, the question arises: what limits their accumulation? The dominant textbook wisdom wasand partially still is -that in every metabolic pathway there is a reaction limiting the flux (defined as the 'rate limiting step' (RLS) of the pathway), and therefore ultimately the accumulation of downstream metabolites. As a sample quote of this belief, take the following from Ishihara et al. Let us first clarify the relationship between flux and metabolite accumulation. If flux remains unchanged, a metabolite concentration can increase only if other metabolite(s) in the pathway decrease; a constant flux imposes a constraint on the achievable fold accumulation of any metabolite. On the contrary, when flux increases, the end product (as well as other intermediates) can accumulate several folds. It must be noted that even small changes in flux (say a few percent of usual flux) may lead to a mM increase of a metabolite if the accumulation is protracted for many days.The idea of the RLS can be likened, in its simplest and extreme form, to a tollgate on a highway (Figure 1): the number of cars processed in unit time is independent from the number of cars waiting in the queue or of those beyond the gate. In metabolic terms, this comparison is untenable, not only because the rate of an enzymatic r...